LEADER 04235oam 22006974a 450 001 9910777639603321 005 20190503073335.0 010 $a0-262-25711-4 010 $a1-282-09682-6 010 $a9786612096822 010 $a1-4294-1003-5 035 $a(CKB)1000000000465584 035 $a(CtWfDGI)bkb00018549 035 $a(SSID)ssj0000211176 035 $a(PQKBManifestationID)11200981 035 $a(PQKBTitleCode)TC0000211176 035 $a(PQKBWorkID)10292085 035 $a(PQKB)10524445 035 $a(CaBNVSL)mat06267348 035 $a(IDAMS)0b000064818b4336 035 $a(IEEE)6267348 035 $a(OCoLC)73804933$z(OCoLC)473716272$z(OCoLC)568000704$z(OCoLC)648225658$z(OCoLC)722565559$z(OCoLC)728037243$z(OCoLC)743198126$z(OCoLC)815776338$z(OCoLC)888697009$z(OCoLC)961608572$z(OCoLC)962586174$z(OCoLC)1037505239 035 $a(OCoLC-P)73804933 035 $a(MaCbMITP)5016 035 $a(Au-PeEL)EBL3338606 035 $a(CaPaEBR)ebr10173665 035 $a(CaONFJC)MIL209682 035 $a(OCoLC)73804933 035 $a(MiAaPQ)EBC3338606 035 $a(EXLCZ)991000000000465584 100 $a20051219d2006 uy 0 101 0 $aeng 135 $aurzn|||||| 181 $ctxt 182 $cc 183 $acr 200 10$aNiche envy $emarketing discrimination in the digital age /$fJoseph Turow 210 $aCambridge, Mass. $cMIT Press$dİ2006 215 $aviii, 225 p 300 $aIncludes index. 311 $a0-262-20165-8 320 $aIncludes bibliographical references (p. [193]-215) and index. 327 $aA major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere. 330 $aWe have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing--pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse. 606 $aConsumer profiling 606 $aMarket segmentation 606 $aMarketing$xTechnological innovations 606 $aCustomer services$xTechnological innovations 610 $aINFORMATION SCIENCE/Technology & Policy 615 0$aConsumer profiling. 615 0$aMarket segmentation. 615 0$aMarketing$xTechnological innovations. 615 0$aCustomer services$xTechnological innovations. 676 $a658.8/34 700 $aTurow$b Joseph$0801217 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910777639603321 996 $aNiche envy$93830688 997 $aUNINA