LEADER 03354nam 22007094a 450 001 9910777607003321 005 20230617005812.0 010 $a0-8147-8466-6 010 $a0-8147-9504-8 010 $a1-4294-1499-5 024 7 $a10.18574/nyu/9780814795040 035 $a(CKB)1000000000467164 035 $a(EBL)866144 035 $a(OCoLC)779828444 035 $a(SSID)ssj0000184617 035 $a(PQKBManifestationID)11165941 035 $a(PQKBTitleCode)TC0000184617 035 $a(PQKBWorkID)10200944 035 $a(PQKB)11185507 035 $a(MiAaPQ)EBC866144 035 $a(OCoLC)320321401 035 $a(MdBmJHUP)muse10396 035 $a(Au-PeEL)EBL866144 035 $a(CaPaEBR)ebr10137137 035 $a(DE-B1597)548153 035 $a(DE-B1597)9780814795040 035 $a(EXLCZ)991000000000467164 100 $a20040708d2005 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt 182 $cc 183 $acr 200 10$aIt's one o'clock and here is Mary Margaret McBride$b[electronic resource] $ea radio biography /$fSusan Ware 210 $aNew York $cNew York University Press$dc2005 215 $a1 online resource (319 p.) 300 $aDescription based upon print version of record. 311 $a0-8147-9401-7 320 $aIncludes bibliographical references and index. 327 $aContents; Preface and Acknowledgments; Prologue: Voice of America; Part I. THE HEIGHT OF THE PROGRAM; " Here Comes McBride"; Mary Margaret's Radio Technique; " Under Cover of Daytime"; Mary Margaret's Bond with Listeners; " The Appetite as Voice"; Doing the Products; Part II. BECOMING MARY MARGARET MCBRIDE; Listening to Lives; A Missouri Childhood; Stella; The Journalist and the Writer; Men, Marriage, and Sex; Affluence and Depression; " I Murdered Grandma"; Citrus Follies; The War Years; Part III. TRANSITIONS; Eleanor Roosevelt, Mary Margaret McBride, and Postwar Politics; Television 327 $aThe Last Show: May 14, 1954 Cookbooks, Columns, and Commentary; " Good-bye, Y'all"; Epilogue: Talk Shows, Then and Now; Notes; Index; About the Author 330 $aOne of the most beloved radio show hosts of the 1940's and 1950's, Mary Margaret McBride (1899-1976) regularly attracted between six and eight million listeners to her daily one o'clock broadcast. During her twenty years on the air she interviewed tens of thousands of people, from President Harry Truman and Frank Lloyd Wright to Rachel Carson and Zora Neale Hurston. This is her story. Five decades after their broadcast, her shows remain remarkably fresh and interesting. And yet McBride-the Oprah Winfrey of her day-has been practically forgotten, both in radio history and in the history of twenti 606 $aRadio broadcasters$zUnited States$vBiography 610 $acentury. 610 $agreatest. 610 $aintriguing. 610 $aperhaps. 610 $apersonality. 610 $aradio. 610 $astory. 610 $atwentieth. 615 0$aRadio broadcasters 676 $a791.4402/8/092 676 $aB 700 $aWare$b Susan$f1950-$0788030 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910777607003321 996 $aIt's one o'clock and here is Mary Margaret McBride$93704007 997 $aUNINA