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200 10$aGetting your way every day$b[electronic resource] $emastering the lost art of pure persuasion /$fAlan Axelrod
210   $aWashington, D.C. $cAMACOM$d2007
215   $a293 p
300   $aIncludes index.
311   $a0-8144-7335-0 
327   $aGet ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light.
606   $aPersuasion (Psychology)
606   $aRhetoric
606   $aInfluence (Psychology)
606   $aBusiness communication
615  0$aPersuasion (Psychology)
615  0$aRhetoric.
615  0$aInfluence (Psychology)
615  0$aBusiness communication.
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