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101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
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183   $acr
200 10$aNPR$b[electronic resource] $ethe trials and triumphs of National Public Radio /$fMichael P. McCauley
210   $aNew York $cColumbia University Press$dc2005
215   $a1 online resource (217 p.)
300   $aDescription based upon print version of record.
311   $a0-231-12160-1 
320   $aIncludes bibliographical references (p. [161]-175) and index.
327   $tFront matter --$tCONTENTS --$tACKNOWLEDGMENTS --$t1. A Lyceum of the Airwaves --$t2. The Very First Brush Strokes --$t3. The Price of Fame --$t4. Phoenix Rising --$t5. A Civilized Voice in a New Media Environment --$tNotes --$tBibliography --$tIndex
330   $aThe people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community"-a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970's, when it was riddled with difficulties-political battles, unseasoned leadership, funding problems-to a first-rate broadcast organization. The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970's, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners-highly educated baby-boomers, for the most part-who help support their local stations through pledges and fund drives.
517 3 $aTrials and triumphs of National Public Radio
606   $aPublic radio$zUnited States
606   $aRadio broadcasters$zUnited States
615  0$aPublic radio
615  0$aRadio broadcasters
676   $a384.54/0973
700   $aMcCauley$b Michael P.$f1958-$01583149
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910777561603321
996   $aNPR$93866023
997   $aUNINA