LEADER 04821nam 22006735 450 001 9910777482003321 005 20210209161633.0 010 $a0-231-50425-X 024 7 $a10.7312/meln15904 035 $a(CKB)1000000000442852 035 $a(EBL)909437 035 $a(OCoLC)818856777 035 $a(SSID)ssj0000197746 035 $a(PQKBManifestationID)12030489 035 $a(PQKBTitleCode)TC0000197746 035 $a(PQKBWorkID)10161345 035 $a(PQKB)10071179 035 $a(SSID)ssj0000803804 035 $a(PQKBManifestationID)11438745 035 $a(PQKBTitleCode)TC0000803804 035 $a(PQKBWorkID)10811228 035 $a(PQKB)11594531 035 $a(StDuBDS)EDZ0000087847 035 $a(DE-B1597)459128 035 $a(OCoLC)979574223 035 $a(DE-B1597)9780231504256 035 $a(MiAaPQ)EBC909437 035 $a(EXLCZ)991000000000442852 100 $a20190708d2012 fg 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAmerican Showman $eSamuel "Roxy" Rothafel and the Birth of the Entertainment Industry, 1908-1935 /$fRoss Melnick 210 1$aNew York, NY : $cColumbia University Press, $d[2012] 210 4$dİ2012 215 $a1 online resource (581 p.) 225 0 $aFilm and Culture Series 300 $aDescription based upon print version of record. 311 $a0-231-15905-6 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tList of Illustrations -- $tAcknowledgments -- $tIntroduction -- $tPART ONE. ROXY AND SILENT FILM EXHIBITION -- $t1. A New Art for a New Art Form (1908-1913) -- $t2. Broadway Melody (1913-1917) -- $t3. The Movie House as Recruiting Center (1917-1918) -- $t4. "The Man Who Gave the Movies a College Education" (1919-1922) -- $tPART TWO. ROXY AND THE EMERGENCE OF CONVERGENCE -- $t5. A Capitol Idea (1922-1925) -- $t6. "It's the Roxy and I'm Roxy" (1925-1927) -- $t7. It's All Playing in Sheboygan (1928-1931) -- $t8. The Prologue Is Past (1931-1936) -- $tAfterword -- $tNotes -- $tBibliography -- $tIndex -- $tFilm and Culture 330 $aSamuel "Roxy" Rothafel (1882-1936) built an influential and prolific career as film exhibitor, stage producer, radio broadcaster, musical arranger, theater manager, war propagandist, and international celebrity. He helped engineer the integration of film, music, and live performance in silent film exhibition; scored early Fox Movietone films such as Sunrise (1927); pioneered the convergence of film, broadcasting, and music publishing and recording in the 1920s; and helped movies and moviegoing become the dominant form of mass entertainment between the world wars. The first book devoted to Rothafel's multifaceted career, American Showman examines his role as the key purveyor of a new film exhibition aesthetic that appropriated legitimate theater, opera, ballet, and classical music to attract multi-class audiences. Roxy scored motion pictures, produced enormous stage shows, managed many of New York's most important movie houses, directed and/or edited propaganda films for the American war effort, produced short and feature-length films, exhibited foreign, documentary, independent, and avant-garde motion pictures, and expanded the conception of mainstream, commercial cinema. He was also one of the chief creators of the radio variety program, pioneering radio broadcasting, promotions, and tours.The producers and promoters of distinct themes and styles, showmen like Roxy profoundly remade the moviegoing experience, turning the deluxe motion picture theater into a venue for exhibiting and producing live and recorded entertainment. Roxy's interest in media convergence also reflects a larger moment in which the entertainment industry began to create brands and franchises, exploit them through content release "events," and give rise to feature films, soundtracks, broadcasts, live performances, and related consumer products. Regularly cited as one of the twelve most important figures in the film and radio industries, Roxy was instrumental to the development of film exhibition and commercial broadcasting, musical accompaniment, and a new, convergent entertainment industry. 410 0$aFilm and Culture Series 606 $aBooks$vReviews 606 $aAmerican literature$y19th century$xHistory and criticism 606 $aLiterature$xHistory and criticism 615 0$aBooks 615 0$aAmerican literature$xHistory and criticism. 615 0$aLiterature$xHistory and criticism. 676 $a809 700 $aMelnick$b Ross, $01565177 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910777482003321 996 $aAmerican Showman$93834598 997 $aUNINA