LEADER 03217nam 2200661Ia 450 001 9910777311403321 005 20200520144314.0 010 $a1-281-14345-6 010 $a9786611143459 010 $a1-84663-705-8 035 $a(CKB)1000000000413662 035 $a(EBL)328716 035 $a(OCoLC)192042432 035 $a(SSID)ssj0001685119 035 $a(PQKBManifestationID)16519438 035 $a(PQKBTitleCode)TC0001685119 035 $a(PQKBWorkID)15047146 035 $a(PQKB)10398120 035 $a(SSID)ssj0000673354 035 $a(PQKBManifestationID)11931819 035 $a(PQKBTitleCode)TC0000673354 035 $a(PQKBWorkID)10643770 035 $a(PQKB)10782298 035 $a(MiAaPQ)EBC328716 035 $a(Au-PeEL)EBL328716 035 $a(CaPaEBR)ebr10211634 035 $a(CaONFJC)MIL114345 035 $a(EXLCZ)991000000000413662 100 $a19961125d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCorporate communications$b[electronic resource] $ean international journal$hVolume 12, Number 4$iCorporate and organizational marketing 210 $a[Bradford, England] $cEmerald$d2007 215 $a1 online resource (118 p.) 225 1 $aCorporate Communications: an International Journal - Volume 12, Issue 4 300 $aDescription based upon print version of record. 311 $a1-84663-704-X 320 $aIncludes bibliographical references. 327 $aCover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; CSR expectations: the focus of corporate marketing; Understanding the pitfalls in the corporate rebranding process; Student corporate brand identification: an exploratory case study; Relationship outcomes as determinants of reputation Peggy Simcic Brønn Norwegian School of Management, Oslo, Norway; Managing vision and the brand within the creative industries; Understanding the meaning of corporate identity: a conceptual and semiological approach; Call for Papers 330 $aAll of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symposium was, "Corporate Marketing and the Branding of the Organization". Mindful of the broad theme of the ICIG symposium this special edition is entitled, "Corporate and Organizational Marketing." The articles that comprise it include the article titles, "Understanding the meaning of corporate identi 410 0$aCorporate Communications: an International Journal - Volume 12, Issue 4 606 $aBusiness communication 606 $aCommunication in management 606 $aCommunication in organizations 615 0$aBusiness communication. 615 0$aCommunication in management. 615 0$aCommunication in organizations. 676 $a658.4/5 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910777311403321 996 $aCorporate communications$91759226 997 $aUNINA LEADER 01788oam 22004454a 450 001 9910795054003321 005 20200107221747.0 010 $a1-64012-043-2 010 $a1-64012-041-6 035 $a(CKB)4340000000261745 035 $a(OCoLC)1000298133 035 $a(MdBmJHUP)muse65948 035 $a(MiAaPQ)EBC5326731 035 $a(EXLCZ)994340000000261745 100 $a20170807d2018 uy 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMore Than a Doctrine$eThe Eisenhower Era in the Middle East /$fRandall Fowler ; foreword by Martin J. Medhurst 210 1$aLincoln :$cPotomac Books, an imprint of the University of Nebraska Press,$d2018. 210 3$aBaltimore, Md. :$cProject MUSE, $d2018 210 4$d©2018. 215 $a1 online resource 311 $a1-61234-997-8 320 $aIncludes bibliographical references and index. 327 $aEisenhower Doctrine address -- The Eisenhower Doctrine: a species of containment -- Operation Ajax and the rhetoric of misdirection -- The Baghdad Pact, Project Alpha, and the limits of rhetorical surreption -- Lion's last roar, eagle's first flight: Eisenhower at Suez -- The doctrine applied: intervention in Lebanon and the rhetoric of justification. 607 $aUnited States$xForeign relations$y1953-1961 607 $aUnited States$xForeign relations$zMiddle East 607 $aMiddle East$xForeign relations$zUnited States 608 $aElectronic books. 676 $a327.7305609/045 700 $aFowler$b Randall$01576222 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a9910795054003321 996 $aMore Than a Doctrine$93853875 997 $aUNINA