LEADER 02802nam 2200589Ia 450 001 9910777071603321 005 20230607214720.0 010 $a1-280-47967-1 010 $a9786610479672 010 $a1-84544-719-0 035 $a(CKB)1000000000001137 035 $a(EBL)232240 035 $a(OCoLC)61388910 035 $a(SSID)ssj0000465893 035 $a(PQKBManifestationID)11296500 035 $a(PQKBTitleCode)TC0000465893 035 $a(PQKBWorkID)10457772 035 $a(PQKB)10900867 035 $a(MiAaPQ)EBC232240 035 $a(Au-PeEL)EBL232240 035 $a(CaPaEBR)ebr10052667 035 $a(CaONFJC)MIL47967 035 $a(OCoLC)133162739 035 $a(EXLCZ)991000000000001137 100 $a20000815d2002 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aBusiness intelligence and e-marketing workshop, IBM Warwick 2001$b[electronic resource] /$fguest editors Merlin Stone and Julie Abbott 210 $aBradford, England $cEmerald Group Publishing$dc2002 215 $a1 online resource (88 p.) 225 0 $aQualitative marketing research: an international journal ;$vv.5, no. 4 300 $aDescription based upon print version of record. 311 $a0-86176-738-1 327 $aContents; Abstracts & keywords; Guest editorial; UK data warehousing and business intelligence implementation; Customer relationship management systems; Marketing principles in the application of e-commerce; There's no business like e-business; Reflections on customer knowledge management in e-business; From bricks to clicks; Perceived risks as barriers to Internet and e-commerce usage; Assessments of the ''new economy'' scenario; Awards for Excellence; Conference announcement; Author and title index to volume 5, 2002; Note from the publisher 330 $aThis is a special issue of QMRIJ whichreflects important aspects of research andbusiness. This special issue has been guestedited from IBM by Professor Merlin Stoneand Julie Abbott. Far reaching advances incommunications and information technologymean that interaction between companies andtheir customers - whether face-to-face, overthe counter, on the telephone or via theInternet, are becoming more frequent, intenseand data-rich. 606 $aElectronic commerce$xMarketing 606 $aMarketing research 615 0$aElectronic commerce$xMarketing. 615 0$aMarketing research. 676 $a658.4/7 701 $aAbbott$b Julie$01566074 701 $aStone$b Merlin$0249253 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910777071603321 996 $aBusiness intelligence and e-marketing workshop, IBM Warwick 2001$93836384 997 $aUNINA