LEADER 04793nam 22005535 450 001 9910774817303321 005 20221205051307.0 010 $a3-11-076255-2 035 $a(CKB)5580000000489463 035 $a(DE-B1597)591088 035 $a(DE-B1597)9783110762556 035 $a(MiAaPQ)EBC7152285 035 $a(Au-PeEL)EBL7152285 035 $a(MiAaPQ)EBC30454133 035 $a(Au-PeEL)EBL30454133 035 $a(OCoLC)1353268951 035 $a(EXLCZ)995580000000489463 100 $a20221205h20222023 fg 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDigital Business Models $eThe New Value Creation and Capture Mechanisms of the 21st Century /$fSébastien Ronteau, Laurent Muzellec, Deepak Saxena, Daniel Trabucchi 205 $a1st ed. 210 1$aBerlin ;$aBoston : $cDe Gruyter, $d[2022] 210 4$d©2023 215 $a1 online resource (XIII, 182 p.) 311 $a3-11-076241-2 327 $tFrontmatter -- $tPreface -- $tAbout the Authors -- $tContents -- $t1 Beyond Digital Ubiquity: The Digital Business Model Iron Triangle -- $tPart 1: Mastering the Power of Networks: Who is Creating Value? -- $t2 Looking Behind the Scene: Assessing the Value Drivers Behind Digital Business Models -- $t3 Digital Platforms: Unlocking the Power of Networks -- $tPart 2: Reshaping Markets: How is Value Configured? -- $t4 Marketplaces: Better, Faster, Stronger? Removing Frictions in E-commerce -- $t5 ?Social? at the Core of a Digital Busine -- $t6 Unlocking the Sharing Economy: Scaling Trust with Digital -- $tPart 3: Capturing (and Locking) the Value: How Is Value Captured? -- $t7 Brokerage Model: Scaling with Fees on Marketplaces? -- $t8 The Magnitude of Subscription: Monetisation of ?Everything-as-a-Service? -- $t9 ?Free? is Not a Business Model: Business Models Behind Free -- $t10 Looking Forward: Is Winter Coming? -- $tAppendices: Illustrative Case Studies -- $tA The OLIO Case Study: A Social Enterprise App Tackling the ?Chicken and Egg? Paradox -- $tB Amazon Versus Alibaba: Amazon is Amazing, but can Alibaba Dethrone it? -- $tC BlaBlaCar: Value Creation on a Digital Platform -- $tD Hubspot: A Complex Subscription Model for Inbound Marketing -- $tE AirBnB: Managing Trust and Safety on a Platform Business -- $tList of Figures -- $tIndex 330 $aA business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies. 606 $aBUSINESS & ECONOMICS / Management$2bisacsh 610 $aDigital Strategies. 610 $aDigital business model. 610 $aDigital leadership. 610 $aDigital platforms. 610 $aDigital transformation. 615 7$aBUSINESS & ECONOMICS / Management. 676 $a658.05 700 $aRonteau$b Sébastien, $4aut$4http://id.loc.gov/vocabulary/relators/aut$01271593 702 $aMuzellec$b Laurent, $4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aSaxena$b Deepak, $4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aTrabucchi$b Daniel, $4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910774817303321 996 $aDigital Business Models$92995545 997 $aUNINA