LEADER 02576 am 22004213u 450 001 9910773289103321 005 20210524141859.0 024 7 $a10.14324/111.9781787354937 035 $a(CKB)4920000000095664 035 $a(OAPEN)1004330 035 $a(EXLCZ)994920000000095664 100 $a20190314d|||| uy 101 0 $ahin 135 $auuuuu---auuuu 200 10$a?????? ?? ???? ??????? ?????? ?? ??? ???? - How the World Changed Social Media (Hindi) 210 $aLondon$cUCL Press$d2019 215 $a1 online resource (260) 311 $a1-78735-493-8 330 $aHow the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project?s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences. 606 $aCommunication studies$2bicssc 606 $aMedia studies$2bicssc 606 $aSociology & anthropology$2bicssc 615 7$aCommunication studies 615 7$aMedia studies 615 7$aSociology & anthropology 700 $aMiller$b Daniel$4aut$0118348 702 $aCosta$b Elisabetta$4aut 702 $aHaynes$b Nell$4aut 702 $aMcDonald$b Tom$4aut 702 $aNicolescu$b Razvan$4aut 702 $aSinanan$b Jolynna$4aut 702 $aSpyer$b Juliano$4aut 702 $aVenkatram$b Shriram$4aut 702 $aXinyuan$b Wang$4aut 906 $aBOOK 912 $a9910773289103321 996 $a?????? ?? ???? ??????? ?????? ?? ??? ???? - How the World Changed Social Media (Hindi)$93663286 997 $aUNINA