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001 9910768385603321
005 20231206
010   $a979-1-03-629170-8
010   $a9791036291706
035   $a(PPN)273871447
035   $a(CKB)5590000001270988
035   $a(oapen)doab131620
035   $a(EXLCZ)995590000001270988
100   $a20231205c2023uuuu  -u-         -
101 0 $aeng
135   $aurmn|---annan
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aLe management fantôme de la médecine$eLes mains invisibles de Big Pharma
210   $aLyon$cENS Éditions$d2023
215   $a1 online resource (278 p.)
225 1 $aGouvernement en question(s)
311 08$a979-1-03-620689-4 
330   $aWhile most actors in the drug production chain should operate under the label of science, their knowledge is in fact drawn from streams of knowledge that have been fed, spread and maintained by the pharmaceutical industry, in an intimate dialogue between science and marketing. Operating in the shadows, many "invisible hands" working for Big Pharma elaborate this knowledge: publication planners commission ghostwritten medical journal articles; key opinion leaders and sales representatives are recruited and deployed to subtly change doctors' behaviour; patient organisations, influenced by the industry, spread biased points of view on diseases and treatments. Ultimately, at the end of this ghostly production chain driven by this "assemblage marketing", prescriptions written by doctors will "naturally" make way for the new drugs promoted by pharmaceutical companies. Addressing a wide audience, Sergio Sismondo's aim, with this book of which we offer here a previously unpublished translation, is to lift the veil on the ghost management in the pharmaceutical industry, a management we should all be concerned about, given its major impact on public health.
606   $aPharmaceutical industries$2bicssc
606   $aPolitical science & theory$2bicssc
610   $aBig Pharma
610   $aembedded and systemic corruption
610   $aghost-management
610   $aleader d'opinion
610   $apublication planning
615  7$aPharmaceutical industries
615  7$aPolitical science & theory
906   $aBOOK
912   $a9910768385603321
996   $aLe management fantôme de la médecine$94424432
997   $aUNINA