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024 7 $a10.1007/978-3-662-45649-1
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100   $a20150413d2015      u|         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe Strategy Planning Process $eAnalyses, Options, Projects /$fby Rudolf Grünig, Richard Kühn
205   $a1st ed. 2015.
210  1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2015.
215   $a1 online resource (280 p.)
300   $aDescription based upon print version of record.
311   $a3-662-45648-6 
320   $aIncludes bibliographical references and index.
327   $aPreface -- Brief contents -- Contents -- List of figures -- List of inserts -- Introduction -- Part I: Idea of strategic planning -- Part II: Strategic documents and strategy planning process -- Part III: Initializing strategic planning -- Part IV: Strategic analysis at the corporal level -- Part V: Developing the corporate strategy -- Part VI: Strategic analysis at the business level -- Part VII: Developing the business strategies -- Part VIII: Finalizing strategic planning -- Glossary -- Index -- Bibliography.
330   $aDeveloping future strategies for a company is an important and complex task, and forms the core issue in this book. A company?s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company?s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. The book is a further development of the authors? highly successful previous publication ?Process-based Strategic Planning,? which appeared in six editions.
606   $aLeadership
606   $aOrganization
606   $aPlanning
606   $aOperations research
606   $aDecision making
606   $aEntrepreneurship
606   $aManagement
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aOrganization$3https://scigraph.springernature.com/ontologies/product-market-codes/516000
606   $aOperations Research/Decision Theory$3https://scigraph.springernature.com/ontologies/product-market-codes/521000
606   $aEntrepreneurship$3https://scigraph.springernature.com/ontologies/product-market-codes/514000
606   $aManagement$3https://scigraph.springernature.com/ontologies/product-market-codes/515000
615  0$aLeadership.
615  0$aOrganization.
615  0$aPlanning.
615  0$aOperations research.
615  0$aDecision making.
615  0$aEntrepreneurship.
615  0$aManagement.
615 14$aBusiness Strategy/Leadership.
615 24$aOrganization.
615 24$aOperations Research/Decision Theory.
615 24$aEntrepreneurship.
615 24$aManagement.
676   $a330
676   $a650
676   $a658.1
676   $a658.40301
676   $a658.4092
676   $a658421
700   $aGrünig$b Rudolf$4aut$4http://id.loc.gov/vocabulary/relators/aut$0862588
702   $aKühn$b Richard$4aut$4http://id.loc.gov/vocabulary/relators/aut
906   $aBOOK
912   $a9910768196403321
996   $aThe Strategy Planning Process$92519405
997   $aUNINA