LEADER 03607nam 22005895 450 001 9910427856403321 005 20251010074951.0 010 $a9783030537401 (electronic book) 010 $a9783030537401 010 $a3030537404 024 7 $a10.1007/978-3-030-53740-1 035 $a(PPN)275427447 035 $a(CKB)4100000011631528 035 $a(DE-He213)978-3-030-53740-1 035 $a(MiAaPQ)EBC6647488 035 $a(Au-PeEL)EBL6647488 035 $a(OCoLC)1259322394 035 $a(Perlego)3480807 035 $a(EXLCZ)994100000011631528 100 $a20201114d2020 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSports Marketing $eA Global Approach to Theory and Practice /$fby Sean Ennis 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource (VII, 308 p. 14 illus., 10 illus. in color.) 311 08$a9783030537395 311 08$a3030537390 320 $aIncludes bibliographical references and index. 327 $a1. The Global Sports Sector in Context -- 2. Sport and Its Role and Contribution to Society and Economic Development -- 3. Sports Governance -- 4. Understanding Fans and Their Consumption of Sport -- 5. Sports Distribution and Media Rights -- 6. Formulating and Implementing Sports Marketing Strategy -- 7. Ticketing Strategies in the Sports Sector -- 8. The Sports Product and Brand-Building Decisions -- 9. Globalization Strategies for the Sports Product -- 10. Managing the Sports Sponsorship Process -- 11. Future Challenges for Sports Marketers. 330 $aSports is big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This international textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers an holistic view of this evolving and ever-changing industry. Taking a truly global approach, the text helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author?s years of industry and teaching experience it blends theory and practice with case studies including the International Olympic Committee and the Fédération Internationale de Football Association (FIFA). Crucially the book provides comprehensive coverageof hot topics such as sports governance, digital marketing and the globalisation of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal anyone looking to excel as a sports marketer or progress within the wider sports industry and is suitable for Sports Marketing courses at undergraduate, postgraduate and MBA levels. 606 $aMarketing 606 $aSports sciences 606 $aMarketing 606 $aSport Science 615 0$aMarketing. 615 0$aSports sciences. 615 14$aMarketing. 615 24$aSport Science. 676 $a338.4779 676 $a796.0698 700 $aEnnis$b Sean$f1957-$01216375 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910427856403321 996 $aSports marketing$92811376 997 $aUNINA LEADER 04552nam 22006615 450 001 9910763600403321 005 20250630101850.0 010 $a3-031-44347-0 024 7 $a10.1007/978-3-031-44347-3 035 $a(MiAaPQ)EBC30941350 035 $a(Au-PeEL)EBL30941350 035 $a(DE-He213)978-3-031-44347-3 035 $a(CKB)28846142100041 035 $a(EXLCZ)9928846142100041 100 $a20231113d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvanced System Development Technologies I /$fedited by Mykhailo Bezuglyi, Nadiia Bouraou, Volodymyr Mykytenko, Grygoriy Tymchyk, Artur Zaporozhets 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024. 215 $a1 online resource (420 pages) 225 1 $aStudies in Systems, Decision and Control,$x2198-4190 ;$v511 311 08$aPrint version: Bezuglyi, Mykhailo Advanced System Development Technologies I Cham : Springer,c2023 9783031443466 327 $aElectro-Optical Technologies -- Mathematical Models for Calculating the Spatial and Energy Resolution of Thermal Imagers -- Electro-Optical Surveillance Systems for Unmanned Ground Vehicle -- Automated Design of Multi-Element Optical Systems for Various Purposes -- Biomedical Technologies -- Ellipsoidal Reflectors for Biological Media Light Scattering Photometry -- Biological Tissues Axial Anisotropy Spatial Photometry -- Myographic System of the Bionic Wrist with Surface Type Identification -- Automated Devices and Methods for Reproducing an Alternating Magnetic Field -- Technological Support. 330 $aThis book covers vibroacoustic monitoring, inertial attitude systems, and control system for device processing in complex objects. Modern approaches to the synthesis of algorithmic support for a strapdown inertial attitude system are considered. The general characteristics of navigation systems and the composition of their inertial measurement unit are given. The methods of initial alignment of the system on a stationary base are described. Particular attention is paid to the attitude kinematic parameters of the body frame and methods of their numerical integration. Picard's methods for integrating the Bortz and Poisson kinematic equations are shown. An algorithm for a strapdown inertial attitude system based on using real signals of high-precision laser gyroscopes is proposed. System simulation was carried out using the proposed algorithmic methods. The relevance of the control system created for the processing device parts in the conditions of automated manufacturing is substantiated. Theoretical studies are presented, and the relation between electrical signals, the level of tool wear, and the main reasons for generating electrical signals are identified. A mathematical model of cutting tool wear control was developed based on measuring the variable component of cutting electromotive force. A control system for processing device parts on computer numerical control machines in automated production conditions has been developed. It allows for recording critical wear and breakage of the cutting tool, performing its dimensional adjustment directly on the device, and carrying out its industrial approval in flexible production systems. 410 0$aStudies in Systems, Decision and Control,$x2198-4190 ;$v511 606 $aElectrical engineering 606 $aAutomatic control 606 $aMultibody systems 606 $aVibration 606 $aMechanics, Applied 606 $aElectrical and Electronic Engineering 606 $aControl and Systems Theory 606 $aMultibody Systems and Mechanical Vibrations 615 0$aElectrical engineering. 615 0$aAutomatic control. 615 0$aMultibody systems. 615 0$aVibration. 615 0$aMechanics, Applied. 615 14$aElectrical and Electronic Engineering. 615 24$aControl and Systems Theory. 615 24$aMultibody Systems and Mechanical Vibrations. 676 $a621.3 700 $aBezuglyi$b Mykhailo$01439142 701 $aBouraou$b Nadiia$01439143 701 $aMykytenko$b Volodymyr$01439144 701 $aTymchyk$b Grygoriy$01439145 701 $aZaporozhets$b Artur$01437508 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910763600403321 996 $aAdvanced System Development Technologies I$93601342 997 $aUNINA