LEADER 03322nam 2200457za 450 001 9910760499103321 005 20230912165027.0 010 $a9781789247879 (ebook) 010 $a9781789247855 (hbk.) 035 $a(MiAaPQ)EBC6792399 035 $a(CKB)4940000000621220 035 $a(Au-PeEL)EBL6792399 035 $a(OCoLC)1262691982 035 $a(Perlego)3036772 035 $a(EXLCZ)994940000000621220 100 $a20250630d2021 uy 0 101 0 $aeng 135 $aurcn|nnn||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aStrategic event leveraging $emodels, practices and prospects /$fVassilios Ziakas 205 $a1st ed. 210 $aWallingford $cCABI$d2022 215 $a1 online resource (xv, 159 p.) $cill 327 $aIntroduction: Grasping Event Leverage -- 1. Foundational Grounds of Event Leveraging -- 2. Models and Practices -- 3. Issues and Challenges -- 4. Tenets of Cross-leveraging -- 5. Prospects and Avenues -- 6. Archetypes and Patterns -- References and Further Reading -- Index. 330 $aThis book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Written by an experienced author well-known in the field of event management and leveraging, this book: Examines the art of event leveraging and contributes to the literature by refining pertinent theory. Presents and explains theoretical models of event leveraging and emergent derivative frameworks. Reveals major practices, issues and lessons from literature and case studies. Integrates disciplinary applications of event leveraging to further refine the theoretical perspective through an interdisciplinary lens. Develops a comprehensive outlook of event leveraging as a means to sustainability. Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management. 606 $aStrategic planning 606 $aSpecial events$xPlanning 606 $aSpecial events$xManagement 615 0$aStrategic planning. 615 0$aSpecial events$xPlanning. 615 0$aSpecial events$xManagement. 676 $a394.2 700 $aZiakas$b Vassilios$01439789 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910760499103321 996 $aStrategic event leveraging$93602044 997 $aUNINA