LEADER 02789nam 2200421 450 001 9910760492903321 005 20200228132729.0 010 $a1-78639-429-4 010 $a1-78639-430-8 035 $a(CKB)4940000000161280 035 $a(MiAaPQ)EBC6001843 035 $a(EXLCZ)994940000000161280 100 $a20200228d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aSustainable destination branding and marketing $estrategies for tourism development /$fedited by Anukrati Sharma, Juan Ignacio Pulido-Ferna?ndez, Azizul Hassan 210 1$aWallingford, Oxfordshire, England ;$aBoston, Massachusetts :$cCABI,$d[2020] 210 4$dİ2020 215 $a1 online resource (333 pages) 311 $a1-78639-428-6 330 $a"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"--$cProvided by publisher. 606 $aSustainable tourism$xMarketing 615 0$aSustainable tourism$xMarketing. 676 $a910.688 702 $aSharma$b Anukrati$f1981- 702 $aPulido Ferna?ndez$b Juan Ignacio 702 $aHassan$b Azizul 712 02$aC.A.B. International. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910760492903321 996 $aSustainable destination branding and marketing$93601599 997 $aUNINA