LEADER 02916nam 22006255 450 001 9910760291003321 005 20251009083540.0 010 $a9783031420498 010 $a3031420497 024 7 $a10.1007/978-3-031-42049-8 035 $a(PPN)273595539 035 $a(MiAaPQ)EBC30853313 035 $a(Au-PeEL)EBL30853313 035 $a(OCoLC)1408684246 035 $a(CKB)28652803800041 035 $a(OCoLC)1407312983 035 $a(DE-He213)978-3-031-42049-8 035 $a(EXLCZ)9928652803800041 100 $a20231101d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aActive Price Management $eBe a Price Maker, Not a Price Taker! /$fby Sven Reinecke, Laura Johanna Noll 205 $a1st ed. 2023. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2023. 215 $a1 online resource (98 pages) 225 1 $aBusiness Guides on the Go,$x2731-4766 311 08$aPrint version: Reinecke, Sven Active Price Management Cham : Springer International Publishing AG,c2023 9783031420481 327 $aActive Price Management: Fundamentals and Challenges -- Conditions of Price Management -- Goals of Price Management -- Price Management Strategies -- Price Management for Innovations -- Auctions -- Price Management for Business-to-Business Services -- Conclusion. 330 $aThis book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG). 410 0$aBusiness Guides on the Go,$x2731-4766 606 $aMarketing 606 $aConsumer behavior 606 $aMicroeconomics 606 $aMarketing 606 $aConsumer Behavior 606 $aMicroeconomics 615 0$aMarketing. 615 0$aConsumer behavior. 615 0$aMicroeconomics. 615 14$aMarketing. 615 24$aConsumer Behavior. 615 24$aMicroeconomics. 676 $a658.816 700 $aReinecke$b Sven$01437547 702 $aNoll$b Laura Johanna 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910760291003321 996 $aActive Price Management$93598242 997 $aUNINA