LEADER 01528nam 2200493 450 001 9910743243403321 005 20220208112459.0 010 $a981-16-6666-0 010 $a981-16-6667-9 010 $a981-16-6667-9 035 $a(CKB)5600000000431150 035 $a(MiAaPQ)EBC6874924 035 $a(Au-PeEL)EBL6874924 035 $a(PPN)26217586X 035 $a(EXLCZ)995600000000431150 100 $a20220208d2022 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSharing behavior of brand crisis information on social media $ea case study of Chinese Weibo /$fChangzheng Yang ; translated by Li'e Liang, Feng Yue, Hanxiong Zhu 210 1$aSingapore :$cSpringer,$d[2022] 210 4$dİ2022 215 $a1 online resource (289 pages) 311 $a981-16-6666-0 606 $aBranding (Marketing)$zChina 606 $aProduct management$zChina 606 $aOnline social networks in business$zChina 615 0$aBranding (Marketing) 615 0$aProduct management 615 0$aOnline social networks in business 676 $a303.482 700 $aYang$b Changzheng$01427036 702 $aLiang$b Li'e 702 $aYue$b Feng 702 $aZhu$b Hanxiong 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910743243403321 996 $aSharing behavior of brand crisis information on social media$93559743 997 $aUNINA