LEADER 04088nam 22006975 450 001 9910743221903321 005 20250417010535.0 010 $a981-16-8405-7 010 $a981-16-8406-5 010 $a981-16-8406-5 024 7 $a10.1007/978-981-16-8406-7 035 $a(MiAaPQ)EBC6995057 035 $a(Au-PeEL)EBL6995057 035 $a(CKB)22444521800041 035 $a(DE-He213)978-981-16-8406-7 035 $a(EXLCZ)9922444521800041 100 $a20220519d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSustainability in the Gig Economy $ePerspectives, Challenges and Opportunities in Industry 4.0 /$fedited by Ashish Gupta, Tavishi Tewary, Badri Narayanan Gopalakrishnan 205 $a1st ed. 2022. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2022. 215 $a1 online resource (341 pages) 311 08$aPrint version: Gupta, Ashish Sustainability in the Gig Economy Singapore : Springer,c2022 9789811684050 320 $aIncludes bibliographical references. 327 $aEvolution of Gig Economy: A Review -- Gig Workforce: A Saviour During COVID-19 Pandemic -- Sustaining Gig Economy in Industry 4.0 -- Dark Side of Gig Economy: A Legal Perspective -- Achieving SDGs Under Gig Economy -- Managing Business in Crisis: Future Implications of COVID-19. 330 $aThis book provides a comprehensive and contemporary source of reference for the gig economy for sustainable businesses with a focus on Industry 4.0. It covers the theoretical and practical implications of the rise of an alternative system in the era of technology-driven business entities; and explains the emergence of the gig economy as a crucial factor in devising approaches that will help in ensuring better decision making. As the COVID-19 pandemic rages on, investors and corporations are attempting to overcome the turbulence in financial markets over the past few months. Governments and economists are scrambling to mitigate the impacts of lockdowns. Many businesses have transferred to a remote working system, and the critical challenge remains to make this form of work and business productive, efficient, and sustainable. Against this backdrop, the book provides an overview of the gig economy from varied perspective such as general business and economics; ethics, governance, and legal issues; diffusion of IT in the workplace; sustainability; future of workforce and workplaces during and post-pandemic scenarios. This edited volume also highlights several challenges and opportunities for managing the diverse workforce in the prevailing situation which has no precedence. With its discussions on the impact of the gig economy on the business world, the book carries appeal for scholars in the business, human resource professionals, industry practitioners, corporates, and policy advocates interested in learning about evolution, automation, marketing, and sustainability in the gig economy. 606 $aTelemarketing 606 $aInternet marketing 606 $aBusiness information services 606 $aEntrepreneurship 606 $aNew business enterprises 606 $aDigital media 606 $aDigital Marketing 606 $aIT in Business 606 $aEntrepreneurship 606 $aDigital and New Media 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aBusiness information services. 615 0$aEntrepreneurship. 615 0$aNew business enterprises. 615 0$aDigital media. 615 14$aDigital Marketing. 615 24$aIT in Business. 615 24$aEntrepreneurship. 615 24$aDigital and New Media. 676 $a605 702 $aGupta$b Ashish 702 $aTewary$b Tavishi 702 $aGopalakrishnan$b Badri Narayanan 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910743221903321 996 $aSustainability in the gig economy$93560259 997 $aUNINA