LEADER 03372oam 2200577I 450 001 9910743210103321 005 20230126220048.0 010 $a1-4780-9366-8 010 $a0-8223-7170-7 024 7 $a10.1515/9780822371700 035 $a(CKB)4100000005249061 035 $a1031091924 035 $a(MiAaPQ)EBC5455685 035 $a(DE-B1597)553808 035 $a(DE-B1597)9780822371700 035 $a(OCoLC)1061068681 035 $a(EXLCZ)994100000005249061 100 $a20180412d2018 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aBright signals $ea history of color television /$fSusan Murray 210 1$aDurham :$cDuke University Press,$d2018. 215 $a1 online resource (xi, 308 pages) $cillustrations 225 1 $aSign, storage, transmission 311 $a0-8223-7121-9 320 $aIncludes bibliographical references and index. 327 $a"And now: Color" : early color systems -- Natural vision versus "tele-vision" : defining and standardizing color -- Color adjustments : experiments, calibrations, and color training, 1950-1955 -- Colortown, USA : expansion, stabilization, and promotion, 1955-1959 -- The wonderful world of color : network programming and the spectacular real, 1960-1965 -- At the end of the rainbow : global expansion, the space race, and the Cold War. 330 $aFirst demonstrated in 1928, color television remained little more than a novelty for decades as the industry struggled with the considerable technical, regulatory, commercial, and cultural complications posed by the medium. Only fully adopted by all three networks in the 1960s, color television was imagined as a new way of seeing that was distinct from both monochrome television and other forms of color media. It also inspired compelling popular, scientific, and industry conversations about the use and meaning of color and its effects on emotions, vision, and desire. In Bright Signals Susan Murray traces these wide-ranging debates within and beyond the television industry, positioning the story of color television, which was replete with false starts, failure, and ingenuity, as central to the broader history of twentieth-century visual culture. In so doing, she shows how color television disrupted and reframed the very idea of television while it simultaneously revealed the tensions about technology's relationship to consumerism, human sight, and the natural world. 410 0$aSign, storage, transmission. 606 $aColor television$xHistory 606 $aTelevision broadcasting$xTechnological innovations$zUnited States 606 $aTelevision broadcasting$zUnited States$xHistory 606 $aTelevision broadcasting$xSocial aspects$zUnited States 610 $aKatherine Singer Kovacs Award winner. 610 $aSCMS award winners. 615 0$aColor television$xHistory. 615 0$aTelevision broadcasting$xTechnological innovations 615 0$aTelevision broadcasting$xHistory. 615 0$aTelevision broadcasting$xSocial aspects 676 $a621.388/04 686 $aAP 33200$2rvk 700 $aMurray$b Susan$f1967-$01050376 801 0$bNDD 801 1$bNDD 906 $aBOOK 912 $a9910743210103321 996 $aBright signals$93559491 997 $aUNINA