LEADER 00703nam0-2200265 --450 001 9910742100203321 005 20230921101531.0 010 $a225303410X 100 $a20230921d1984----km y0itay50 ba 101 0 $afre 102 $aFR 105 $a 001yy 200 1 $aDescartes$fpar Genevieve Rodis-Lewis 210 $aParis$cLibrairie Generale Francaise$d1984 215 $a669 p.$d17 cm 610 0 $aFilosofia 610 0 $aStoria della filosofia 700 1$aRodis-Lewis,$bGeneviève$0385835 801 0$aIT$bUNINA$gREICAT$2UNIMARC 901 $aBK 912 $a9910742100203321 952 $aF.D.i2-700$bF.D.i2-700$fFI1 959 $aFI1 996 $aDescartes$952605 997 $aUNINA LEADER 05313nam 2200685 a 450 001 9910781961303321 005 20230407202131.0 010 $a1-283-30675-1 010 $a9786613306753 010 $a1-118-21685-7 035 $a(CKB)2550000000057694 035 $a(EBL)817897 035 $a(OCoLC)764351155 035 $a(SSID)ssj0000637506 035 $a(PQKBManifestationID)12270449 035 $a(PQKBTitleCode)TC0000637506 035 $a(PQKBWorkID)10706731 035 $a(PQKB)11374658 035 $a(Au-PeEL)EBL817897 035 $a(CaPaEBR)ebr10506282 035 $a(CaONFJC)MIL330675 035 $a(CaSebORM)9781118061831 035 $a(MiAaPQ)EBC817897 035 $a(EXLCZ)992550000000057694 100 $a20111206d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aKeyword intelligence$b[electronic resource] $ekeyword research for search, social, and beyond /$fRon Jones 205 $a1st edition 210 $aIndianapolis, Ind. $cJohn Wiley & Sons, Inc.$d2012 215 $a1 online resource (338 p.) 225 1 $aSerious skills 300 $aIncludes index. 311 $a1-118-06183-7 327 $aKeywork Intelligence Keyword Research for Search, Social, and Beyond; Copyright; Acknowledgments; About the Author; Contents; Foreword; Introduction; Chapter 1: Keyword Research History and Its Evolving Role in Marketing; How Keyword Research Has Evolved; Why Keywords and Keyword Research Are Vital for Success; The Six Principles of Keyword Research; Summary; Chapter 2: How to Develop a Successful Keyword Strategy; Develop Your Marketing Strategy, Plan, and Goals; Decide Which Marketing Channels You Will Use; How Will You Measure Success?; Team Members and Their Roles and Goals 327 $aKeyword Competitive IntelligenceKeyword Research Process; Summary; Chapter 3: Keyword Research Tools; Keywords and the Search Funnel; Building Your Toolset; Stage 1 and 2 Keyword Tools; Search-Engine-Specific Tools; Stage 3 and 4 Keyword Tools; Keyword Competitive Analysis Tools; Summary; Chapter 4: Finding Keywords; Building Your Keyword Toolset and Methodology; Brainstorming and Seed Keywords; Where to Find Good Keywords; Within Your Company; Within Your Industry; From Your Competition; From Social Media and Blogs; Keyword Modification Techniques; Summary 327 $aChapter 5: Refine Your Initial List of Keywords in Seven StepsThe Keyword Refinement ProcessYou now take off your brainstorming hat; Step 1: Categorization and Audience Segmentation; Step 2: Scoring for Relevance; Step 3: Scoring for Specificity; Step 4: Scoring for Competitiion; Step 5: Scoring for Popularity; Step 6: Overall Scoring and Prioritization; Step 7: Keyword Interpretation; Summary; Chapter 6: Using Keywords for SEO; Keywords and Their Role in SEO; Keyword Optimization; Keywords and Link Building; Optimizing Image and Video Assets with Keywords; Summary 327 $aChapter 7: Using Keywords for PPCKeywords and Their Role in PPC; Keyword Categories and Ad Groups; Keywords and Quality Score; Using Negative Keywords; Search Funnels; Summary; Chapter 8: Using Keywords for Social Media; Role of Keywords and Social Media; What Is Social Media?; Social Media Strategy; Social Media Keyword Research Tools; Keyword Research for YouTube; Keyword Research for Twitter; Keyword Research for Facebook; Keyword Research for Blogging; Summary; Chapter 9: Using Keywords for Mobile and Local; Local Search Visibility; Local Keyword Research 327 $aOptimize Your Site Using Local KeywordsMobile Keyword Research; Developing a Mobile Strategy; Summary; Chapter 10: Keywords and Site Architecture; Understanding Site Architecture; Step 1: Your Site Structure; Step 2: Keyword Modeling; Step 3: Developing Your Personas; Step 4: Content Design; Step 5: Wireframes and Prototyping; Summary; Chapter 11: Creating Great Content with Keywords; The Importance of Quality Content; Writing for the Web; Copywriting; Content Management; Content Marketing; Digital Asset Optimization; Summary; Chapter 12: Using Keywords for Branding and Messaging 327 $aKeywords Research for Branding and Messaging 330 $aA unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately 410 0$aSerious skills. 606 $aInternet searching 606 $aInternet marketing 615 0$aInternet searching. 615 0$aInternet marketing. 676 $a658.8 686 $aST 205$2rvk 686 $aST 306$2rvk 700 $aJones$b Ron$f1956-$01522015 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910781961303321 996 $aKeyword intelligence$93761525 997 $aUNINA