LEADER 04903nam 22006855 450 001 9910741188003321 005 20230809092450.0 010 $a981-9941-29-6 024 7 $a10.1007/978-981-99-4129-2 035 $a(MiAaPQ)EBC30683656 035 $a(Au-PeEL)EBL30683656 035 $a(DE-He213)978-981-99-4129-2 035 $a(PPN)272267317 035 $a(EXLCZ)9927962376600041 100 $a20230809d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aValue Realization in the Phygital Reality Market$b[electronic resource] $eConsumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds /$fby Lin Huang, Biao Gao, Mengjia Gao 205 $a1st ed. 2023. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2023. 215 $a1 online resource (221 pages) 225 1 $aKobe University Monograph Series in Social Science Research,$x2524-5058 311 08$aPrint version: Huang, Lin Value Realization in the Phygital Reality Market Singapore : Springer Singapore Pte. Limited,c2023 9789819941285 327 $aIntroduction: Scope and Overview -- Value Realization from the Perspective of Customers and Users -- Value Creation through Technological Innovation -- Theory for Understanding the Value Realization -- Smart media era: transformation in the age of Internet communication -- The metaverse era: communication revolution by the meta-verse -- Acceptance and Use of Omni Retail Services (Segment Analysis) -- Comparison of Online Retailing between China and Japan -- Conclusion Chapter. 330 $aThis book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved. In this book, the term ?phygital reality market? is used, implying that the physical, digital, and virtual realms are fused into one to recognize and understand the market with multiple or mixed realities. The concept of the phygital reality market captures the new realities that consumers are shopping, consuming, and living, and companies are competing within the physical, digital, and virtual marketplaces. The book covers the research on consumption, service, and communication in the phygital reality market and compiles the current state of thinking, challenges, and cases having to do with the acceptance and diffusion of new technologies of phygital reality. The interest in the phygital reality market, such as omnichannel retailing integrating physical stores and online services, has grown hugely over the last two decades, particularly since the coronavirus pandemic. COVID triggered severe social and economic disruption around the world but has accelerated the acceptance and diffusion of new technologies in the phygital reality market, where the physical, digital, and virtual worlds are conflated. Versatile problem solving and new challenges are reflected in the value realization process of innovation ? in other words, widespread acceptance and diffusion of devices or services that embody new technologies. The excitement and hype associated with the metaverse have highlighted the need to understand the creation and adoption of new technologies in consumption and marketing, recognition of the foundational role of new technologies in driving consumer behavior, and marketing theory and practice in value realization as a vital part of the process of digital transformation. 410 0$aKobe University Monograph Series in Social Science Research,$x2524-5058 606 $aConsumer behavior 606 $aTelemarketing 606 $aInternet marketing 606 $aTechnological innovations 606 $aDigital media 606 $aConsumer Behavior 606 $aDigital Marketing 606 $aInnovation and Technology Management 606 $aTechnology Commercialization 606 $aDigital and New Media 615 0$aConsumer behavior. 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aTechnological innovations. 615 0$aDigital media. 615 14$aConsumer Behavior . 615 24$aDigital Marketing. 615 24$aInnovation and Technology Management. 615 24$aTechnology Commercialization. 615 24$aDigital and New Media. 676 $a658.8342 700 $aHuang$b Lin$0665389 701 $aGao$b Biao$01424065 701 $aGao$b Mengjia$01424066 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910741188003321 996 $aValue Realization in the Phygital Reality Market$93552940 997 $aUNINA