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010   $a3-319-47181-3
024 7 $a10.1007/978-3-319-47181-5
035   $a(CKB)3710000001010749
035   $a(DE-He213)978-3-319-47181-5
035   $a(MiAaPQ)EBC4778957
035   $a(EXLCZ)993710000001010749
100   $a20170106d2016      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aApplied Discourse Analysis $ePopular Culture, Media, and Everyday Life /$fby Arthur Asa Berger
205   $a1st ed. 2016.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2016.
215   $a1 online resource (VIII, 201 p. 36 illus.) 
311   $a3-319-47180-5 
327   $aIntroduction: Li?l Abner and Critical Multimodal Discourse Analysis -- 1. Communication: What Objects Tell Us -- 2. Language: Speed Dating -- 3. Metaphor: Love is a Game -- 4. Words: Freud on Dreams -- 5. Images: Advertising -- 6. Signs: Fashion -- 7. Narratives: Fairy Tales -- 8. Texts: Hamlet -- 9. Myths: The Myth Model -- 10. Genres: Uses and Gratifications -- 11. Humor: Jokes -- 12. Intertextuality: Parody -- 13. Rituals: Smoking -- 14. Lifestyles: Grid-Group Theory -- 15. Sacred and Profane: Department Stores and Cathedrals -- 16. Ideology: The Prisoner -- 17. Culture: Identity -- 18. Nobrow Culture: The Maltese Falcon.
330   $aThis book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.
606   $aCommunication
606   $aDiscourse analysis
606   $aCulture?Study and teaching
606   $aPopular Culture
606   $aMotion pictures
606   $aMedia and Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/412010
606   $aDiscourse Analysis$3https://scigraph.springernature.com/ontologies/product-market-codes/N51000
606   $aCultural Theory$3https://scigraph.springernature.com/ontologies/product-market-codes/411130
606   $aPopular Culture $3https://scigraph.springernature.com/ontologies/product-market-codes/411170
606   $aAudio-Visual Culture$3https://scigraph.springernature.com/ontologies/product-market-codes/413190
615  0$aCommunication.
615  0$aDiscourse analysis.
615  0$aCulture?Study and teaching.
615  0$aPopular Culture.
615  0$aMotion pictures.
615 14$aMedia and Communication.
615 24$aDiscourse Analysis.
615 24$aCultural Theory.
615 24$aPopular Culture .
615 24$aAudio-Visual Culture.
676   $a302.23
700   $aBerger$b Arthur Asa$4aut$4http://id.loc.gov/vocabulary/relators/aut$0320760
906   $aBOOK
912   $a9910741138303321
996   $aApplied Discourse Analysis$93553589
997   $aUNINA