LEADER 04111nam  22006735  450 
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010   $a3-319-47328-X
024 7 $a10.1007/978-3-319-47328-4
035   $a(CKB)3710000000974362
035   $a(DE-He213)978-3-319-47328-4
035   $a(MiAaPQ)EBC4770690
035   $a(EXLCZ)993710000000974362
100   $a20161215d2016      u|         0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMarketing and American Consumer Culture $eA Cultural Studies Analysis /$fby Arthur Asa Berger
205   $a1st ed. 2016.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2016.
215   $a1 online resource (XI, 164 p. 28 illus.) 
225 1 $aPalgrave Pivot
311   $a3-319-47327-1 
320   $aIncludes bibliographical references and index.
327   $aIntroduction: Martians and Marketing -- Chapter1: The Semiotics of Marketing: Selling with Signs -- Chapter 2: A Psychoanalytic Approach to Marketing -- Chapter 3: Sociological Theory: The Group Sells -- Chapter 4: Marxism and Marketing -- Chapter 5: The Anthropology of Marketing -- Chapter 6: Marketing Memes: Antiquity and Modernity -- Chapter 7: Marketing the Self -- Chapter 8: Marketing Something: Advertising Cruise Tourism -- Chapter 9: Marketing the President: Political Marketing -- Chapter 10: Marketing to Millenials -- Chapter 11: Marketing and Social Media -- Chapter 12: Marketing Countries: Selling the USA -- Chapter 13: Marketing Theory -- Chapter 14: Ernest Dichter?s The Strategy of Desire -- Coda: Marketing and Martians.
330   $aThis book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing?s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.
410  0$aPalgrave pivot.
606   $aUnited States?Study and teaching
606   $aCommunication
606   $aMarket research
606   $aIndustrial management
606   $aSemiotics
606   $aDiscourse analysis
606   $aAmerican Culture$3https://scigraph.springernature.com/ontologies/product-market-codes/411010
606   $aMedia and Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/412010
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aMedia Management$3https://scigraph.springernature.com/ontologies/product-market-codes/513020
606   $aSemiotics$3https://scigraph.springernature.com/ontologies/product-market-codes/N53000
606   $aDiscourse Analysis$3https://scigraph.springernature.com/ontologies/product-market-codes/N51000
615  0$aUnited States?Study and teaching.
615  0$aCommunication.
615  0$aMarket research.
615  0$aIndustrial management.
615  0$aSemiotics.
615  0$aDiscourse analysis.
615 14$aAmerican Culture.
615 24$aMedia and Communication.
615 24$aMarket Research/Competitive Intelligence.
615 24$aMedia Management.
615 24$aSemiotics.
615 24$aDiscourse Analysis.
676   $a306.0973
700   $aBerger$b Arthur Asa$4aut$4http://id.loc.gov/vocabulary/relators/aut$0320760
906   $aBOOK
912   $a9910741137903321
996   $aMarketing and American Consumer Culture$93552644
997   $aUNINA