LEADER 04723nam 22006375 450 001 9910739467603321 005 20200705190653.0 010 $a3-642-37932-X 024 7 $a10.1007/978-3-642-37932-1 035 $a(CKB)3390000000037207 035 $a(DE-He213)978-3-642-37932-1 035 $a(SSID)ssj0000880205 035 $a(PQKBManifestationID)11456604 035 $a(PQKBTitleCode)TC0000880205 035 $a(PQKBWorkID)10895104 035 $a(PQKB)10414539 035 $a(MiAaPQ)EBC3092056 035 $a(PPN)169140695 035 $a(EXLCZ)993390000000037207 100 $a20130407d2013 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aElectronic Business and Marketing $eNew Trends on its Process and Applications /$fedited by Tokuro Matsuo, Ricardo Colomo-Palacios 205 $a1st ed. 2013. 210 1$aBerlin, Heidelberg :$cSpringer Berlin Heidelberg :$cImprint: Springer,$d2013. 215 $a1 online resource (XII, 186 p. 58 illus.) 225 1 $aStudies in Computational Intelligence,$x1860-949X ;$v484 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a3-642-37931-1 327 $aTowards New Generation E-Business and Marketing -- Results of CRM Adoption in Large Companies in Portugal -- The Effectiveness of a New Product Coordinator in Market Access for a Semiconductor Venture -- POST-VIA: Develop Individualized Marketing Strategies for Tourists -- A Help Desk Support System based on Relationship between Inquiries and Responses -- The Impact of Advertising in Emergent Economic Context: A System Dynamics Simulation Approach -- Using Caching Techniques to Improve the Performance of Rule-based Inference Applications in Semantic Technologies -- Influence of Users' Perceived Compatibility and their Prior Experience on B2C e-Commerce Acceptance -- Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model -- Social Media Networker: A New Profile for a New Market -- Context-aware Advertising in Pervasive Computing Environment -- Towards Early Detections of the Bad Debt Customers among the Mail Order Industry. 330 $aElectronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. ?Electronic Business and Marketing? includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and industry practices in these knowledge areas among practitioners, researchers and students.  . 410 0$aStudies in Computational Intelligence,$x1860-949X ;$v484 606 $aComputational intelligence 606 $aArtificial intelligence 606 $aInformation technology 606 $aBusiness?Data processing 606 $aComputational Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/T11014 606 $aArtificial Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/I21000 606 $aIT in Business$3https://scigraph.springernature.com/ontologies/product-market-codes/522000 615 0$aComputational intelligence. 615 0$aArtificial intelligence. 615 0$aInformation technology. 615 0$aBusiness?Data processing. 615 14$aComputational Intelligence. 615 24$aArtificial Intelligence. 615 24$aIT in Business. 676 $a006.3 702 $aMatsuo$b Tokuro$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aColomo-Palacios$b Ricardo$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910739467603321 996 $aElectronic Business and Marketing$93553543 997 $aUNINA