LEADER 03840nam 22006375 450 001 9910739454003321 005 20230928194353.0 010 $a3-031-36589-5 024 7 $a10.1007/978-3-031-36589-8 035 $a(CKB)28013565000041 035 $a(MiAaPQ)EBC30718795 035 $a(Au-PeEL)EBL30718795 035 $a(OCoLC)1395895167 035 $a(DE-He213)978-3-031-36589-8 035 $a(PPN)272267511 035 $a(EXLCZ)9928013565000041 100 $a20230822d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aContemporary Trends in Marketing $eProblems, Processes and Prospects /$fedited by Aarti Saini, Justin Paul, Satyanarayana Parayitam 205 $a1st ed. 2023. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2023. 215 $a1 online resource (159 pages) 225 1 $aPalgrave Studies in Marketing, Organizations and Society,$x2661-8621 311 $a9783031365881 320 $aIncludes bibliographical references and index. 327 $a1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence -- 5. Rethinking nation branding in the post-pandemic, post-truth era -- 6. Intelligent Automation, Service Robots, and AI ? The Service Revolution Is in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter. 330 $aThis edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the ?new normal? in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies. Aarti Saini is Associate Professor in the Department of Commerce at Shaheed Bhagat Singh College at the University of Delhi, India. Justin Paul is Full Professor in the Ph.D. & MBA programs at the University of Puerto Rico, USA and serves as Editor-in-Chief of the International Journal of Consumer Studies. Satyanarayana Parayitam is Professor of Strategic Management in the Charlton College of Business at the University of Massachusetts Dartmouth, USA. 410 0$aPalgrave Studies in Marketing, Organizations and Society,$x2661-8621 606 $aMarketing 606 $aConsumer behavior 606 $aTechnological innovations 606 $aMarketing 606 $aConsumer Behavior 606 $aInnovation and Technology Management 615 0$aMarketing. 615 0$aConsumer behavior. 615 0$aTechnological innovations. 615 14$aMarketing. 615 24$aConsumer Behavior . 615 24$aInnovation and Technology Management. 676 $a658.8 676 $a658.8 702 $aSaini$b Aarti 702 $aPaul$b Justin 702 $aParayitam$b Satyanarayana 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910739454003321 996 $aContemporary Trends in Marketing$93553427 997 $aUNINA