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010   $a3-319-01598-2
024 7 $a10.1007/978-3-319-01598-9
035   $a(OCoLC)858870667
035   $a(MiFhGG)GVRL6WEA
035   $a(EXLCZ)993710000000019103
100   $a20130716d2013      uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $ctxt
182   $cc
183   $acr
200 10$aFood in the internet age /$fWilliam Aspray, George Royer, Melissa G. Ocepek
205   $a1st ed. 2013.
210  1$aNew York :$cSpringer,$d2013.
215   $a1 online resource (xii, 83 pages) $cillustrations
225 1 $aSpringerBriefs in Food, Health, and Nutrition,$x2197-571X
300   $aDescription based upon print version of record.
311   $a3-319-01597-4 
320   $aIncludes bibliographical references and index.
327   $aFood Online: An Introduction to a Complex Environment -- Anatomy of a Dot-Com Failure: The Case of Online Grocer Webvan -- The Dark Side of Online Food Businesses: Harms to Consumers and Main-Street Businesses -- Trust Online: From Amazon to Recipe Sharing.
330   $aThis book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach.
410  0$aSpringerBriefs in food, health, and nutrition.
606   $aFood industry and trade$zUnited States
606   $aFood writing$zUnited States
606   $aInternet$xEconomic aspects
615  0$aFood industry and trade
615  0$aFood writing
615  0$aInternet$xEconomic aspects.
676   $a005.7
676   $a658.11
700   $aAspray$b William$4aut$4http://id.loc.gov/vocabulary/relators/aut$025460
702   $aRoyer$b George
702   $aOcepek$b Melissa G.
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910739432403321
996   $aFood in the Internet Age$93553825
997   $aUNINA