LEADER 03369nam  22006015  450 
001 9910736016303321
005 20201217193039.0
024 7 $a10.1007/978-3-319-05542-8
035   $a(CKB)3710000001632581
035   $a(DE-He213)978-3-319-05542-8
035   $a(PPN)242976042
035   $a(EXLCZ)993710000001632581
100   $a20190617d2020      u|             0
101 0 $aeng
135   $aurnn|008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aHandbook of Market Research$b[electronic resource] /$fedited by Christian Homburg, Martin Klarmann, Arnd E. Vomberg
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020.
215   $a1 online resource (Approx. 1200 p.) 
311   $a3-319-05542-9 
330   $aIn this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.
606   $aMarketing
606   $aMarket research
606   $aSales management
606   $aLeadership
606   $aOrganization
606   $aPlanning
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $aMarket Research/Competitive Intelligence$3https://scigraph.springernature.com/ontologies/product-market-codes/513030
606   $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000
606   $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010
606   $aOrganization$3https://scigraph.springernature.com/ontologies/product-market-codes/516000
615  0$aMarketing.
615  0$aMarket research.
615  0$aSales management.
615  0$aLeadership.
615  0$aOrganization.
615  0$aPlanning.
615 14$aMarketing.
615 24$aMarket Research/Competitive Intelligence.
615 24$aSales/Distribution.
615 24$aBusiness Strategy/Leadership.
615 24$aOrganization.
676   $a658.8
702   $aHomburg$b Christian$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aKlarmann$b Martin$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aVomberg$b Arnd E$4edt$4http://id.loc.gov/vocabulary/relators/edt
906   $aBOOK
912   $a9910736016303321
996   $aHandbook of Market Research$92539796
997   $aUNINA