LEADER 04100nam 22006015 450 001 9910735792003321 005 20230722193339.0 010 $a3-031-36465-1 024 7 $a10.1007/978-3-031-36465-5 035 $a(MiAaPQ)EBC30661942 035 $a(Au-PeEL)EBL30661942 035 $a(DE-He213)978-3-031-36465-5 035 $a(PPN)272257524 035 $a(EXLCZ)9927757821400041 100 $a20230722d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSuccessful Digital Transformation Initiatives in SMEs$b[electronic resource] $eA Relational Goods Perspective /$fby Anna Marrucci, Riccardo Rialti 205 $a1st ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2023. 215 $a1 online resource (94 pages) 311 08$aPrint version: Marrucci, Anna Successful Digital Transformation Initiatives in SMEs Cham : Springer International Publishing AG,c2023 9783031364648 327 $a1 Introduction -- 2 Human Relations Importance in Modern Business: An Ontological Perspective -- 3 Relational Goods and Organization Change in 4.0 Era -- 4 Including Relational Goods within the Diffusion of Innovation Framework -- 5 Empirical Observation of the Importance of Relational Goods in SMEs -- 6 Perspective Management Strategies -- 7 Conclusions. 330 $aWhile it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they influence digital transformation success alongside innovation traits, time and communication channels. The focus for this book is SMEs, as these businesses experience greater difficulties than their larger counterparts in keeping up with the digital revolution. The authors develop the Relational Goods model to a refined DOI framework including the role of relationship and managerial support in the adoption of technologies that may transform the business. It will be of great interest to scholars and students of management, digital transformation and SMEs, as well as HRM professionals. Anna Marrucci is a PhD Candidate in Business Administration and Management at the University of Pisa, Italy. Her main research interest regards the adoption of new technologies within businesses and the analysis of digital transformation phenomena. Her research has been published in several national and international journals. Riccardo Rialti is an Assistant Professor of Management, Industry 4.0 and Digital Economy at the University of Milan, Italy. Additionally, he is an Adjunct Professor of Project Management and of Product Management at Polimoda Istitute of Fashion Marketing and Design and an Adjunct Professor of Marketing and Research Methods at the IED (Istituto Europeo di Design). He has published widely and serves in the editorial review board of several journals. 606 $aBusiness information services 606 $aElectronic commerce 606 $aPersonnel management 606 $aSmall business 606 $aIT in Business 606 $aE-Business 606 $aHuman Resource Management 606 $aSmall Business 615 0$aBusiness information services. 615 0$aElectronic commerce. 615 0$aPersonnel management. 615 0$aSmall business. 615 14$aIT in Business. 615 24$aE-Business. 615 24$aHuman Resource Management. 615 24$aSmall Business. 676 $a338.642 700 $aMarrucci$b Anna$01379216 701 $aRialti$b Riccardo$0893280 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910735792003321 996 $aSuccessful Digital Transformation Initiatives in SMEs$93418689 997 $aUNINA