LEADER 04635nam 22006495 450 001 9910735395903321 005 20251229082545.0 010 $a3-030-95346-7 024 7 $a10.1007/978-3-030-95346-1 035 $a(MiAaPQ)EBC7025299 035 $a(Au-PeEL)EBL7025299 035 $a(CKB)24100738600041 035 $a(BIP)84962293 035 $a(BIP)82668330 035 $a(DE-He213)978-3-030-95346-1 035 $a(EXLCZ)9924100738600041 100 $a20220629d2022 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCelebrating the Past and Future of Marketing and Discovery with Social Impact $e2021 AMS Virtual Annual Conference and World Marketing Congress /$fedited by Juliann Allen, Bruna Jochims, Shuang Wu 205 $a1st ed. 2022. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2022. 215 $a1 online resource (626 pages) 225 1 $aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173 311 08$aPrint version: Allen, Juliann Celebrating the Past and Future of Marketing and Discovery with Social Impact Cham : Springer International Publishing AG,c2022 9783030953454 327 $aChapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract -- Chapter 2. An Apology is More Than Just Saying ?Sorry?: Framing Effects in Online Service Recoveries: An Abstract -- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract.Chapter 4 -- Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract -- Chapter 5. Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract -- Chapter 6. Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed Under the Approach of Service Dominant Logic of Marketing: An Abstract. 330 $aFor the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among itsservices to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 410 0$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$x2363-6173 606 $aMarketing 606 $aStrategic planning 606 $aLeadership 606 $aConsumer behavior 606 $aMarketing 606 $aBusiness Strategy and Leadership 606 $aConsumer Behavior 615 0$aMarketing. 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aConsumer behavior. 615 14$aMarketing. 615 24$aBusiness Strategy and Leadership. 615 24$aConsumer Behavior. 676 $a658.8 676 $a658.8 700 $aAllen$b Juliann$01376530 702 $aJochims$b Bruna 702 $aWu$b Shuang 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910735395903321 996 $aCelebrating the past and future of marketing and discovery with social impact$93412417 997 $aUNINA