LEADER 04945nam 22006735 450 001 9910734897103321 005 20230711212348.0 010 $a3-031-30742-9 024 7 $a10.1007/978-3-031-30742-3 035 $a(CKB)27559519000041 035 $a(MiAaPQ)EBC30627426 035 $a(Au-PeEL)EBL30627426 035 $a(DE-He213)978-3-031-30742-3 035 $a(PPN)272253855 035 $a(EXLCZ)9927559519000041 100 $a20230711d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aResponsible Consumption and Sustainability $eCase Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics /$fedited by Enrique Carlos Bianchi, Jose Luis Vazquez Burguete, M. Mercedes Galan-Ladero, Ana Lanero Carrizo 205 $a1st ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2023. 215 $a1 online resource (302 pages) 225 1 $aSpringer Business Cases,$x2662-544X 311 $a9783031307416 327 $a0. INTRODUCTION CHAPTER -- PART I: SUSTAINABLE TOURISM & FASHION -- CASE 1. Corporate Social Marketing, Drunken Tourism, and Sustainability: The Case of Meliá Hotels International in Magaluf, Spain -- CASE 2. Green is in Fashion: Eco-Design and Circular Economy Strategies in the Fashion Industry -- CASE 3. Sustainable Business Models in Fashion Industry: An Argentine Social Enterprise Fostering an Inclusive and Regenerative Value Chain -- PART II: ENVIRONMENT -- CASE 4. Want to Be Rewarded for Recycling? With Reciclos You Can! -- CASE 5. Lesspack: A Project Helping Planet Sustainability -- CASE 6. Corporate Social Responsibility of "Ant Forest": Ant Group's "Internet + Tree Planting" Public Welfare Project -- PART III: SUSTAINABLE BUSINESS -- CASE 7. Greenbox: Ethics, Sustainable Management, and Social Commitment -- CASE 8. Corporate Social Responsibility and Sustainable Production in the Wine Industry: "Familia Torres? -- CASE 9. Providing Sustainable Solutions in Chile: Neptuno Pumps ? Innovation that Flows -- PART IV: SUSTAINABLE MULTINATIONAL ENTERPRISES -- CASE 10. YPF Sustainability: Renovation of Service Stations and YPF Full Stores -- CASE 11. When Responsible Production and Consumption Matter: The Case of Danone -- CASE 12. Socially Responsible Actions For A Sustainable Life Model. The Case of the BBVA Financial Group in Mexico -- CASE 13. Sustainable Cosmetics and Perceived Brand Image on Social Networks: Comparison Between Millennial and Centennial Women -- PART V: SUSTAINABILITY IN / FROM OTHER ORGANIZATIONS -- CASE 14. Responsible Consumption and Global University Sustainability Through the UI Greenmetric World University Rankings -- CASE 15. Understanding the Evolution of Organizations Towards a Sustainable Business Model Within the Framework of the SDGs. The Case of Laboratorio de Hemoderivados- UNC -- CASE 16. Fair Trade: A Path Towards Responsible Consumption and Sustainability. The Case of Medicus Mundi. 330 $aThis book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kinds of organizations (Public Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives. International cases help students learn how management and corporate strategy, and the appropriate marketing strategies, can be designed with an aim to achieve responsible consumption and create sustainable lifestyles. . 410 0$aSpringer Business Cases,$x2662-544X 606 $aIndustrial management?Environmental aspects 606 $aSustainability 606 $aMarketing 606 $aEconomics?Psychological aspects 606 $aCorporate Environmental Management 606 $aSustainability 606 $aMarketing 606 $aBehavioral Economics 615 0$aIndustrial management?Environmental aspects. 615 0$aSustainability. 615 0$aMarketing. 615 0$aEconomics?Psychological aspects. 615 14$aCorporate Environmental Management. 615 24$aSustainability. 615 24$aMarketing. 615 24$aBehavioral Economics. 676 $a658.408 676 $a658.408 700 $aBianchi$b Enrique Carlos$01372933 701 $aVazquez Burguete$b Jose Luis$01372934 701 $aGalan-Ladero$b M. Mercedes$01372935 701 $aLanero Carrizo$b Ana$01372936 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910734897103321 996 $aResponsible Consumption and Sustainability$93403840 997 $aUNINA