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200 10$aNation Branding and Sports Diplomacy $eCountry Image Games in Times of Change /$fby Yoav Dubinsky
205   $a1st ed. 2023.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2023.
215   $a1 online resource (291 pages)
311 08$aPrint version: Dubinsky, Yoav Nation Branding and Sports Diplomacy Cham : Springer International Publishing AG,c2023 9783031325496 
327   $aIntroduction -- Chapter 1 - Sports, Country Image, Nation Branding, and Public Diplomacy: Theoretical and Conceptual Frameworks -- Chapter 2 - Nation branding and sports-washing in international football: Exploring the roles of country image through the evolution of the FIFA World Cup -- Chapter 3 ?Sports, Nation Branding, and Public Diplomacy in a changing World: A Global Review -- Chapter 4 - The Olympic Games, Nation Branding, and Public Diplomacy in a Post-Pandemic World: Reflections on Tokyo 2020 and Beyond -- Chapter 5 - Title IX and the Land of Opportunity: Six Lessons on Brand America and U.S. Sports Diplomacy amid the 50 Years Anniversary of the anti-sex discrimination Education Amendment of 1972 -- Chapter 6 - International Football as a Nation Branding and Public Diplomacy Battlefield: The Case of the European Super League -- Chapter 7 - Sports-Washing -- Chapter 8 - Place branding and sports: From ?Track Town USA? to Oregon22 World Athletics Championships -- Chapter 9 - Sport-Tech Diplomacy: An Innovative Soft Power Tool for Nation Branding -- Chapter 10 ? Where is the World headed to? A Glimpse to the Future of Sports, Nation Branding and Public Diplomacy.
330   $aThis book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic, social, and political crises. The book argues that the use of sports for nation branding and public diplomacy goals is not new, but the changes the world went through required nations, places, communities, and individuals to modify and adapt the ways they use sports for country image purposes. After discussing global changes, the book outlines the theoretical frameworks of nation branding and public diplomacy, and discusses their manifestations through the evolution of the FIFA World Cup, the postponed Tokyo 2020 Olympic Games, the role of Title IX in American sports, the European Super League, the Oregon22 World Athletics Championships, the emergence of sport-tech diplomacy, and though the role of sports and the global order in an ever-changing world.
606   $aDiplomacy
606   $aSports sciences
606   $aTourism
606   $aManagement
606   $aDiplomacy
606   $aSport Science
606   $aTourism Management
615  0$aDiplomacy.
615  0$aSports sciences.
615  0$aTourism.
615  0$aManagement.
615 14$aDiplomacy.
615 24$aSport Science.
615 24$aTourism Management.
676   $a352.748
700   $aDubinsky$b Yoav$01373772
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910734840603321
996   $aNation Branding and Sports Diplomacy$93404895
997   $aUNINA