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181   $ctxt$2rdacontent
182   $cc$2rdamedia
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200 10$aPersonality merchandising and the GDPR $ean insoluble conflict? /$fJingzhou Sun
210  1$aBaden-Baden, Germany :$cNomos Verlagsgesellschaft mbH & Co. KG,$d2022.
215   $a1 Online Ressource
225 1 $aMunich Intellectual Property Law Center - MIPLC Studies$vBand 42
311   $a3-7560-0302-7 
330   $aUpon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one's control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary components in the right to one's image and de facto confirms their licensability. The KUG offers over 100 years of experience in merchandising for the GDPR's risk-based approach.
410  0$aMunich Intellectual Property Law Center - MIPLC Studies ;$vBand 42.
606   $aData protection$xLaw and legislation
606   $aMerchandise licensing
615  0$aData protection$xLaw and legislation.
615  0$aMerchandise licensing.
676   $a346.048
700   $aSun$b Jingzhou$01281099
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906   $aBOOK
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996   $aPersonality Merchandising and the GDPR$93018053
997   $aUNINA