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024 7 $a10.1007/978-3-658-02365-2
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035   $a(EBL)1317200
035   $a(OCoLC)847735331
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035   $a(DE-He213)978-3-658-02365-2
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100   $a20130314d2013      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aAdvances in advertising research$b[electronic resource] $hvol. IV $ethe changing roles of advertising /$fSara Rosengren, Micael Dahlen, Shintaro Okazaki, editors
205   $a1st ed. 2013.
210   $aMunich $cSpringer$d2013
215   $a1 online resource (406 p.)
225 0 $aEuropean Advertising Academy,$xResearch
300   $aDescription based upon print version of record.
311   $a3-658-04216-8 
311   $a3-658-02364-3 
320   $aIncludes bibliographical references.
327   $aThe Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising.
330   $aAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme ?The changing roles of advertising?. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.   Contents ·         The Roles of Advertising ·         The Faces of Advertising ·         Perceptions of Advertising ·         Reception of Advertising   Target Groups ·         Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management   The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
410  0$aEuropean Advertising Academy,$x2626-0328
606   $aAdvertising$xResearch
606   $aMarketing$xResearch
615  0$aAdvertising$xResearch.
615  0$aMarketing$xResearch.
676   $a659.1
701   $aRosengren$b Sara$01763044
701   $aDahlen$b Micael$01598446
701   $aOkazaki$b Shintaro$01763045
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910733725903321
996   $aAdvances in advertising research$94203293
997   $aUNINA