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010   $a981-19-2651-4
024 7 $a10.1007/978-981-19-2651-8
035   $a(MiAaPQ)EBC7026802
035   $a(Au-PeEL)EBL7026802
035   $a(CKB)24100618400041
035   $a(BIP)84966081
035   $a(BIP)83732278
035   $a(DE-He213)978-981-19-2651-8
035   $a(EXLCZ)9924100618400041
100   $a20220630d2022      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCommercialisation and Innovation Strategy in Small Firms $eLearning to Manage Uncertainty /$fby Tim Mazzarol, Sophie Reboud, Delwyn Clark, Monique Moore, Peter Malone, Geoffrey N. Soutar
205   $a1st ed. 2022.
210  1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2022.
215   $a1 online resource (506 pages)
311 08$aPrint version: Mazzarol, Tim Commercialisation and Innovation Strategy in Small Firms Singapore : Springer,c2022 9789811926501 
320   $aIncludes bibliographical references.
327   $aChapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7. Building Capabilities -- Chapter 8. Strategic Alliances for Commercialisation -- Chapter 9. Creating Isolating Mechanisms -- Chapter 10. Conclusions and Lessons Learnt.
330   $aThis book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and ?best practice? models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
606   $aBusiness
606   $aManagement science
606   $aEntrepreneurship
606   $aNew business enterprises
606   $aManagement
606   $aBusiness and Management
606   $aEntrepreneurship
606   $aManagement
615  0$aBusiness.
615  0$aManagement science.
615  0$aEntrepreneurship.
615  0$aNew business enterprises.
615  0$aManagement.
615 14$aBusiness and Management.
615 24$aEntrepreneurship.
615 24$aManagement.
676   $a658.022
700   $aMazzarol$b Tim$f1957-$0508701
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910733720303321
996   $aCommercialisation and innovation strategy in small firms$93398447
997   $aUNINA