LEADER 05183oam 22005055 450 001 9910731455903321 005 20241018165636.0 010 $a3-031-34404-9 024 7 $a10.1007/978-3-031-34404-6 035 $a(PPN)280959885 035 $a(MiAaPQ)EBC30591380 035 $a(Au-PeEL)EBL30591380 035 $a(DE-He213)978-3-031-34404-6 035 $a(CKB)26895699300041 035 $a(EXLCZ)9926895699300041 100 $a20230609d2023 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPolitical marketing in the 2021 Canadian federal election /$fedited by Jamie Gillies, Vincent Raynauld, André Turcotte 205 $a1st ed. 2023. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2023. 215 $a1 online resource (xi, 162 pages) $cillustrations (chiefly color) 225 1 $aPalgrave Studies in Political Marketing and Management,$x2946-2622 311 08$aPrint version: Gillies, Jamie Political Marketing in the 2021 Canadian Federal Election Cham : Springer International Publishing AG,c2023 9783031344039 320 $aIncludes bibliographical references and index. 327 $aChapter 1: Introduction: The 2021 Canadian Federal Election -- Chapter 2: Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign. Chapter 3: Clowns To The Left Of Me, Jokers To The Right: Branding Challenges in the 2021 Conservative Party Campaign -- Chapter 4: The Hyper-Masculine Campaign: Party Leader Brand Image, Heteronormativity, and the 2021 Canadian Federal Election -- Chapter 5: Le Bloc Québécois: A Niche Party -- Chapter 6: The People?s Party of Canada and the Appeal of Anger Politics -- Chapter 7: The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election -- Chapter 8: Identity Marketing During the 2021 Canadian Federal Election -- Chapter 9: Conclusion: The Calm Before the Storm. 330 $a?Political Marketing in the 2021 Canadian Federal Election provides an insightful and timely contribution to the field of political science and modern political campaigning. It provides a nice balance between practical review and detailed theoretical analysis. The book also covers several topics of growing importance both politically and academically, such as populism, identity and grievance politics, as well as polarisation and negative campaigning. As a result, the book acts as a good marker between the Canadian election campaign strategies of the past and the drastic changes we will likely see moving forward. I highly recommend this book for academics, students and practitioners alike.? --- Edward Elder, Faculty of Arts, University of Auckland, New Zealand "The 2021 Canadian federal election provided scholars with an extraordinary opportunity to study political marketing as applied during a global health crisis. From how one party galvanized the role of anger, to the hyper masculine focus of marketing the leaders through digital communications, to the challenge faced by party brands in the face of rising populist sentiment on both the left and the right, this collection sheds much needed light on the changing dynamics within the Canadian electorate and how parties use marketing tools - with varying degrees of success - to respond to them. Readers will learn much from the chapters offered here." --Anna Esselment, Associate Professor of Political Science, University of Waterloo This book will offer a fresh take on the dynamics of the 2021 Canadian federal election and differentiates from The Canadian General Election book series or other books looking at the campaign horse race and results. It will instead focus on elements pertinent to the political marketing literature. Besides chapters by leading and emerging political marketing academics from different disciplines (e.g. communications, political science, political management), the co-editors of this edited volume have solicited contributions from practitioners in different fields related to political marketing (e.g. polling). Some chapters are collaborations between leading academics and practitioners, which should be a source of new insights into dynamics of political marketing that will make this edited volume unique from others published previously. In other words, the book?s content will be taking our current understandings of Canadian political marketing in new directions. 410 0$aPalgrave Studies in Political Marketing and Management,$x2946-2622 606 $aPolitical campaigns$zCanada$xHistory$y21st century 607 $aCanada$xPolitics and government$y21st century 615 0$aPolitical campaigns$xHistory 676 $a324.70971 702 $aGillies$b Jamie 702 $aRaynauld$b Vincent$f1982- 702 $aTurcotte$b Andre?$f1966- 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910731455903321 996 $aPolitical Marketing in the 2021 Canadian Federal Election$93564748 997 $aUNINA