LEADER 02824nam  22005775  450 
001 9910728392803321
005 20251008162007.0
010   $a9783031258237$b(electronic bk.)
024 7 $a10.1007/978-3-031-25823-7
035   $a(MiAaPQ)EBC30552318
035   $a(Au-PeEL)EBL30552318
035   $a(DE-He213)978-3-031-25823-7
035   $a(PPN)270616993
035   $a(CKB)26776192000041
035   $a(EXLCZ)9926776192000041
100   $a20230524d2023      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aFrontiers in Product Innovation Strategy $ePredicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future /$fby Diana Derval
205   $a1st ed. 2023.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2023.
215   $a1 online resource (137 pages)
225 1 $aBusiness Guides on the Go,$x2731-4766
311 08$aPrint version: Derval, Diana Frontiers in Product Innovation Strategy Cham : Springer International Publishing AG,c2023 
327   $aDelivering People and Planet-friendly Innovations -- Unveiling Hidden Opportunities -- Locating Profiable Markets -- Defining Sustainable Growith Strategies -- Optimizing the Product Portfolio -- Building a Visionary Innovation Roadmap. .
330   $aThe book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.
410  0$aBusiness Guides on the Go,$x2731-4766
606   $aMarketing
606   $aIndustrial design
606   $aConsumer behavior
606   $aMarketing
606   $aIndustrial Design
606   $aConsumer Behavior
615  0$aMarketing.
615  0$aIndustrial design.
615  0$aConsumer behavior.
615 14$aMarketing.
615 24$aIndustrial Design.
615 24$aConsumer Behavior.
676   $a658.575
676   $a658.575
700   $aDerval$b Diana$01062601
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
912   $a9910728392803321
996   $aFrontiers in Product Innovation Strategy$93379476
997   $aUNINA