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010   $a981-19-9099-9
024 7 $a10.1007/978-981-19-9099-1
035   $a(CKB)26747786400041
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035   $a(Au-PeEL)EBL7248730
035   $a(DE-He213)978-981-19-9099-1
035   $a(BIP)086416848
035   $a(PPN)270614206
035   $a(EXLCZ)9926747786400041
100   $a20230511d2023      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMarketing and Smart Technologies $eProceedings of ICMarkTech 2022, Volume 2 /$fedited by José Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanovi?
205   $a1st ed. 2023.
210  1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2023.
215   $a1 online resource (799 pages)
225 1 $aSmart Innovation, Systems and Technologies,$x2190-3026 ;$v337
311   $a9789811990984 
320   $aIncludes bibliographical references and index.
327   $aThe use of cryptocurrencies as a tool for the development of marketing in tourism -- Blockchain use possibilities: A systematic literature review -- Comparison of semi-structured data on MSSQL and Postgresql -- Coolhunting Canvas: a pedagogical toolkit to support trendspotting and sociocultural innovation in marketing -- Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model -- Intellectual Capital versus Competitive Advantages: Together which underlines some relevant literature?.
330   $aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1?3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
410  0$aSmart Innovation, Systems and Technologies,$x2190-3026 ;$v337
606   $aInternet of things
606   $aComputational intelligence
606   $aArtificial intelligence
606   $aQuantitative research
606   $aInternet of Things
606   $aComputational Intelligence
606   $aArtificial Intelligence
606   $aData Analysis and Big Data
610   $aCommerce
610   $aBusiness & Economics
615  0$aInternet of things.
615  0$aComputational intelligence.
615  0$aArtificial intelligence.
615  0$aQuantitative research.
615 14$aInternet of Things.
615 24$aComputational Intelligence.
615 24$aArtificial Intelligence.
615 24$aData Analysis and Big Data.
676   $a658.80028563
702   $aReis$b Jose? Lui?s
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910726292803321
996   $aMarketing and smart technologies$91902339
997   $aUNINA