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010   $a981-9917-41-7
024 7 $a10.1007/978-981-99-1741-9
035   $a(MiAaPQ)EBC30551669
035   $a(Au-PeEL)EBL30551669
035   $a(OCoLC)1381095188
035   $a(DE-He213)978-981-99-1741-9
035   $a(BIP)089230731
035   $a(PPN)270614621
035   $a(CKB)26769976200041
035   $a(EXLCZ)9926769976200041
100   $a20230523d2023      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aInnovation of Digital Economy $eCases from China /$fedited by Jianlin Zhang, Kezhen Ying, Kanliang Wang, Zhigang Fan, Ziyi Zhao
205   $a1st ed. 2023.
210  1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2023.
215   $a1 online resource (474 pages)
225 1 $aManagement for Professionals,$x2192-810X
311 08$aPrint version: Zhang, Jianlin Innovation of Digital Economy Singapore : Springer Singapore Pte. Limited,c2023 9789819917402 
320   $aIncludes bibliographical references.
327   $aIntroduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing -- Chapter Two: The Emergence and Growth of Digital Platform -- Chapter Three: Industrial Internet of Things -- Chapter Four: Digital Service -- Chapter Five: Data-Driven Business Model Innovation -- Chapter Six: Cross-Border E-commerce.
330   $aThis book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.
410  0$aManagement for Professionals,$x2192-810X
606   $aElectronic commerce
606   $aTechnological innovations
606   $aE-Business
606   $ae-Commerce and e-Business
606   $aEconomics of Innovation
610   $aEconomics
610   $aBusiness & Economics
615  0$aElectronic commerce.
615  0$aTechnological innovations.
615 14$aE-Business.
615 24$ae-Commerce and e-Business.
615 24$aEconomics of Innovation.
676   $a658.514
702   $aZhang$b Jianlin
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910726286703321
996   $aInnovation of Digital Economy$93373792
997   $aUNINA