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010   $a3-031-30415-2
024 7 $a10.1007/978-3-031-30415-6
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035   $a(DE-He213)978-3-031-30415-6
035   $a(MiAaPQ)EBC30545127
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100   $a20231018d2023      uy             0
101 0 $aeng
135   $aurnn#008mamaa
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe College Textbook Publishing Industry in the U. S. 2000-2022 $eThe Search for Competitive Marketing Strategies /$fAlbert N. Greco
205   $aFirst edition.
210  1$aCham, Switzerland :$cPalgrave Macmillan,$d[2023]
210  4$d©2023
215   $a1 online resource (XXIV, 133 p.)
225 0 $aMarketing and Communication in Higher Education Series
311   $a9783031304149 
320   $aIncludes bibliographical references and index.
327   $a1. The State of the U.S. College Textbook Industry to 2000 -- 2. The Impact of Disruption on the College Textbook Publishing Industry: 2001-2012 -- 3. The Responses of the Major College Textbook Publishers: 2013-2018 -- 4. College Bookstores and College Textbook Publishers Confront Dramatic Developments and Challenges: 2019-2021 -- 5. The Future of College Textbook Publishing.
330   $aThis book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks). .
410  0$aMarketing and Communication in Higher Education
606   $aEducation, Higher
606   $aEdició acadèmica$2thub
606   $aEducació superior$2thub
607   $aEstats Units d'Amèrica$2thub
608   $aLlibres electrònics$2thub
610   $aMarketing Research
610   $aPublishers And Publishing
610   $aEducation, Higher
610   $aBusiness & Economics
610   $aLanguage Arts & Disciplines
610   $aEducation
615  0$aEducation, Higher.
615  7$aEdició acadèmica
615  7$aEducació superior
676   $a378
700   $aGreco$b Albert N.$f1945-$0945688
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910726279803321
996   $aThe College Textbook Publishing Industry in the U. S. 2000-2022$93574918
997   $aUNINA