LEADER 03239nam 22006495 450 001 9910726274303321 005 20230519201259.0 010 $a9783031328947$b(electronic bk.) 010 $z9783031328930 024 7 $a10.1007/978-3-031-32894-7 035 $a(MiAaPQ)EBC30546733 035 $a(Au-PeEL)EBL30546733 035 $a(OCoLC)1379855170 035 $a(DE-He213)978-3-031-32894-7 035 $a(BIP)090944045 035 $a(PPN)270615431 035 $a(CKB)26727077500041 035 $a(EXLCZ)9926727077500041 100 $a20230519d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in National Brand and Private Label Marketing $e10th International Conference, 2023 /$fedited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens 205 $a1st ed. 2023. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2023. 215 $a1 online resource (156 pages) 225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254 311 08$aPrint version: Gázquez-Abad, Juan Carlos Advances in National Brand and Private Label Marketing Cham : Springer,c2023 9783031328930 330 $aThe 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions. 410 0$aSpringer Proceedings in Business and Economics,$x2198-7254 606 $aBranding (Marketing) 606 $aEthnopsychology 606 $aCustomer relations?Management 606 $aBranding 606 $aCross-Cultural Psychology 606 $aCustomer Relationship Management 610 $aEconomics 610 $aBusiness & Economics 615 0$aBranding (Marketing). 615 0$aEthnopsychology. 615 0$aCustomer relations?Management. 615 14$aBranding. 615 24$aCross-Cultural Psychology. 615 24$aCustomer Relationship Management. 676 $a658.827 676 $a658.827 700 $aGázquez-Abad$b Juan Carlos$01163844 701 $aMartínez-López$b Francisco J$0846757 701 $aGielens$b Katrijn$01359473 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910726274303321 996 $aAdvances in National Brand and Private Label Marketing$93373972 997 $aUNINA