LEADER 01215nam0 22002531i 450 001 UON00021749 005 20231205102021.849 100 $a20020107d1974 |0itac50 ba 101 $aita 102 $aIT 105 $a|||| 1|||| 200 1 $aˆLa ‰COSCIENZA dell'altro$eContraddizioni e complementarietŕ tra cultura europea e cultura araba$fa cura di Liliana Magrini 210 $aFirenze$cCultura Editr.$d1974 vi$d412 p. ; 21 cm Questo volume raccoglie gli atti del Colloquio internazionale$eFirenze$d1972) sul tema "L'incontro tra cultura araba e cultura dell'Europa mediterranea nell'epoca contemporanea" 606 $aPAESI ARABI$xCULTURA$xCONFRONTI$xEUROPA$3UONC007540$2FI 620 $aIT$dFirenze$3UONL000052 686 $aINT I$cINTERAREALE - GENERALIA$2A 702 1$aMAGRINI$bLiliana$3UONV014931 712 $aCultura Editrice$3UONV249340$4650 801 $aIT$bSOL$c20240220$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00021749 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI INT I 005 $eSI SA 2224 5 005 996 $aCoscienza dell'altro$9834847 997 $aUNIOR LEADER 03173nam 22006255 450 001 9910726274303321 005 20250430120210.0 010 $a9783031328947$b(electronic bk.) 010 $z9783031328930 024 7 $a10.1007/978-3-031-32894-7 035 $a(MiAaPQ)EBC30546733 035 $a(Au-PeEL)EBL30546733 035 $a(OCoLC)1379855170 035 $a(DE-He213)978-3-031-32894-7 035 $a(BIP)090944045 035 $a(PPN)270615431 035 $a(CKB)26727077500041 035 $a(EXLCZ)9926727077500041 100 $a20230519d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in National Brand and Private Label Marketing $e10th International Conference, 2023 /$fedited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens 205 $a1st ed. 2023. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2023. 215 $a1 online resource (156 pages) 225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254 311 08$aPrint version: Gázquez-Abad, Juan Carlos Advances in National Brand and Private Label Marketing Cham : Springer,c2023 9783031328930 330 $aThe 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions. 410 0$aSpringer Proceedings in Business and Economics,$x2198-7254 606 $aBranding (Marketing) 606 $aEthnopsychology 606 $aCustomer relations$xManagement 606 $aBranding 606 $aCross-Cultural Psychology 606 $aCustomer Relationship Management 615 0$aBranding (Marketing) 615 0$aEthnopsychology. 615 0$aCustomer relations$xManagement. 615 14$aBranding. 615 24$aCross-Cultural Psychology. 615 24$aCustomer Relationship Management. 676 $a658.827 676 $a658.827 700 $aGázquez-Abad$b Juan Carlos$01163844 701 $aMartínez-López$b Francisco J$0846757 701 $aGielens$b Katrijn$01359473 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910726274303321 996 $aAdvances in National Brand and Private Label Marketing$93373972 997 $aUNINA