LEADER 00788nam0 2200277 450 001 9910726098803321 005 20230615113845.0 100 $a20230615d1987----km y0itay50 ba 101 0 $aita 102 $aIT 105 $a 001yy 200 1 $a<>palude e la città$esi può sconfiggere la mafia$fPino Arlacchi, Nando Dalla Chiesa 210 $aMilano$cCDE$d1987 215 $aXXI, 164 p.$d22 cm 454 0$12001 610 0 $aCriminalità organizzata$aMafia 676 $a364.106$v22$zita 700 1$aArlacchi,$bPino$035989 701 1$aDalla Chiesa,$bNando$0123293 801 0$aIT$bUNINA$gREICAT$2UNIMARC 901 $aBK 912 $a9910726098803321 952 $aMAR / ARL 1$b9914$fBFS 959 $aBFS 996 $aPalude e la città$93373396 997 $aUNINA LEADER 03063nam 2200613 450 001 9910830950803321 005 20170821202937.0 010 $a1-118-93316-8 010 $a1-118-93317-6 010 $a1-118-93318-4 035 $a(CKB)3710000000244649 035 $a(EBL)1791344 035 $a(SSID)ssj0001347479 035 $a(PQKBManifestationID)11775998 035 $a(PQKBTitleCode)TC0001347479 035 $a(PQKBWorkID)11362194 035 $a(PQKB)11153497 035 $a(MiAaPQ)EBC1791344 035 $a(DLC) 2014019532 035 $a(CaSebORM)9781118933176 035 $a(PPN)223752835 035 $a(EXLCZ)993710000000244649 100 $a20140929h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFirst to file $epatents for today's scientist and engineer /$fM. Henry Heines 210 1$aHoboken, New Jersey :$cWiley,$d2014. 210 4$d©2014 215 $a1 online resource (219 p.) 300 $a"A Joint Publication of the American Institute of Chemical Engineers and John Wiley & Sons, Inc." 300 $aIncludes index. 311 $a1-118-83965-X 311 $a1-322-15024-9 320 $aIncludes bibliographical references and index. 327 $aThe first-to-file rule: evolution and application -- Prior art before and after the AIA : two standards compared -- Creating one's own prior art : self-imposed barriers to patentability -- Cancelling prior art and other benefits of record keeping -- Inventing in an employment environment : the aia's new recognition of employer interests and project management -- The novelty threshold : can you recognize it when you see it? -- Confronting the prior art : what makes an invention nonobvious? -- The view from the infringer's side : challenging a patent's validity -- Patent eligibility : pushing the envelope on subject matter appropriate for patenting -- Selected topics in patent strategy. 330 $aBridges the gap between the realistic needs and questions of scientists and engineers and the legal skills of professionals in the patent field at a level accessible to those with no legal training
Written for inventors in lay terms that they can relate to or easily follow
Lays out the new features of patent law introduced by the America Invents Act of 2012
Explains the differences between the first-to-invent and first-to-file rules and why the two rules will coexist
Focuses on the growth of new technologies in industry versus the laws protecting them 606 $aPatent laws and legislation$zUnited States 606 $aPatent practice$zUnited States 610 $aPrior art 615 0$aPatent laws and legislation 615 0$aPatent practice 676 $a346.7304 676 $a346.730486 700 $aHeines$b M. Henry$f1945-$01599719 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910830950803321 996 $aFirst to file$93922506 997 $aUNINA LEADER 04207nam 22007215 450 001 9910412148703321 005 20250610110214.0 010 $a9783030488109 010 $a3030488101 024 7 $a10.1007/978-3-030-48810-9 035 $a(CKB)4100000011343343 035 $a(MiAaPQ)EBC6273726 035 $a(DE-He213)978-3-030-48810-9 035 $a(PPN)252723619 035 $a(Perlego)3481600 035 $a(MiAaPQ)EBC6263990 035 $a(MiAaPQ)EBC29093004 035 $a(EXLCZ)994100000011343343 100 $a20200713d2020 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDigitalization in the Luxury Fashion Industry $eStrategic Branding for Millennial Consumers /$fby Anna Cabigiosu 205 $a1st ed. 2020. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2020. 215 $a1 online resource (ix, 249 pages) 225 1 $aPalgrave Advances in Luxury,$x2662-107X 311 08$a9783030488093 311 08$a3030488098 320 $aIncludes bibliographical references and index. 327 $aChapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. "See now buy now" -- Chapter 6. Additive manufacturing and smart textiles -- Chapter 7. The Kering Group and the Gucci's success -- Chapter 8. A comparative analysis: Gucci, Saint Laurent, Balenciaga and Bottega Veneta -- Chapter 9. Concluding considerations and directions for future research. 330 $aThe luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry. Anna Cabigiosu is Associate Professor of Strategy and Innovation Management in the Department of Management at Ca' Foscari University of Venice, Italy, where she is also the Scientific Director of the Innovation, Organization and Strategy (IOS) research center and the Executive Director of the Center for Automotive and Mobility Innovation (CAMI). She also was Director of the Master's programme in Fashion Design and Management and she is vice-director of the Master in Mobility Innovation and Management. Her research has been published in various journals, including the Strategic Management Journal, Organization Science, and Research Policy. 410 0$aPalgrave Advances in Luxury,$x2662-107X 606 $aMarketing 606 $aIndustries 606 $aConsumer behavior 606 $aBusiness 606 $aManagement science 606 $aMarketing 606 $aIndustries 606 $aConsumer Behavior 606 $aBusiness and Management 615 0$aMarketing. 615 0$aIndustries. 615 0$aConsumer behavior. 615 0$aBusiness. 615 0$aManagement science. 615 14$aMarketing. 615 24$aIndustries. 615 24$aConsumer Behavior. 615 24$aBusiness and Management. 676 $a687.0688 676 $a650 700 $aCabigiosu$b Anna$0943602 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910412148703321 996 $aDigitalization in the luxury fashion industry$92129754 997 $aUNINA