LEADER 04844nam 22006735 450 001 9910725101003321 005 20251030100443.0 010 $a9781137600806$b(electronic bk.) 010 $z9781137600790 024 7 $a10.1057/978-1-137-60080-6 035 $a(MiAaPQ)EBC7248752 035 $a(Au-PeEL)EBL7248752 035 $a(OCoLC)1379359752 035 $a(DE-He213)978-1-137-60080-6 035 $a(BIP)087962741 035 $a(CKB)26637853900041 035 $a(EXLCZ)9926637853900041 100 $a20230510d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDepicting the Consumer of Experiential Luxury $eIdentities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate /$fby Charlotte Hommerberg, Maria Lindgren 205 $a1st ed. 2023. 210 1$aLondon :$cPalgrave Macmillan UK :$cImprint: Palgrave Macmillan,$d2023. 215 $a1 online resource (216 pages) 311 08$aPrint version: Hommerberg, Charlotte Depicting the Consumer of Experiential Luxury London : Palgrave Macmillan UK,c2023 9781137600790 327 $a1. Introduction -- 2. Contemporary luxury -- 3. Field-specific competencies -- 4. Our study -- 5. Attitude in manifestos -- 6. Judgement in reviewer self-presentations -- 7. Involvement in reviews -- 8. Composition and Reaction in reviews -- 9. Valuation in reviews -- 10. The consumers of review-based luxury. 330 $aThis book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury. In the 21st century, luxury is more complex than ever before. Luxury products have become more affordable and hence accessible to new markets and consumer segments, and the groups of consumers seeking luxury experiences are more heterogeneous than ever. Yet, consumption choices as well as how these are thought about, evaluated and talked about still function to position consumers with respect to both how they see themselves and how they want others to see them. Many consumers seek to consume in subtle and sophisticated ways. They strive to develop consumption expertise with a view to maximizing their enjoyment from the luxury experience, avoiding overt displays of wealth while signalling status by means of luxury insight only available to the cognoscenti. One way for aficionados to develop their insight into the diversified and elusive realm of contemporary luxury is to engage with online reviewer discourse. The authors take a discourse analytic approach informed by the Appraisal model to expose the imagined addressees? characteristics and behaviour, the luxury values they embrace and the goals of their luxury consumption. The authors argue that the activity of online reviewers is such a crucial arena in contemporary luxury that a new form of luxury consumption has emerged, which they label review-based luxury. This book will be of interest to students and academics in the fields of Linguistics, Discourse Analysis, Communication, Argumentation, Media Studies and Marketing, as well as anyone with a general interest in wine, perfume and chocolate as experiential luxury. Charlotte Hommerberg is Senior Lecturer in English Linguistics at Linnaeus University, Sweden. Her engagement with discourse analysis comprises both teaching and research, and her prior work involves application and development of the Appraisal model for the study of wine discourse. Maria Lindgren is Associate Professor in Swedish Linguistics at Linnaeus University, Sweden. She has a keen interest in and a longstanding experience with discourse analysis in both teaching and research. 606 $aApplied linguistics 606 $aCulture 606 $aAdvertising$xPsychological aspects 606 $aKnowledge, Sociology of 606 $aAdvertising 606 $aApplied Linguistics 606 $aSociology of Culture 606 $aAdvertising Psychology 606 $aSociology of Knowledge and Discourse 606 $aAdvertising 615 0$aApplied linguistics. 615 0$aCulture. 615 0$aAdvertising$xPsychological aspects. 615 0$aKnowledge, Sociology of. 615 0$aAdvertising. 615 14$aApplied Linguistics. 615 24$aSociology of Culture. 615 24$aAdvertising Psychology. 615 24$aSociology of Knowledge and Discourse. 615 24$aAdvertising. 676 $a418 700 $aHommerberg$b Charlotte$01358474 701 $aLindgren$b Maria$01358475 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910725101003321 996 $aDepicting the Consumer of Experiential Luxury$93368597 997 $aUNINA