LEADER 05160nam 2200505 450 001 9910720061603321 005 20230801215610.0 010 $a9783031318368$b(electronic bk.) 010 $z9783031318351 024 7 $a10.1007/978-3-031-31836-8 035 $a(MiAaPQ)EBC7242918 035 $a(Au-PeEL)EBL7242918 035 $a(DE-He213)978-3-031-31836-8 035 $a(OCoLC)1378080366 035 $a(PPN)269657495 035 $a(EXLCZ)9926540725100041 100 $a20230801d2023 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aAdvances in digital marketing and eCommerce $efourth international conference 2023 /$fFrancisco J. Marti?nez-Lo?pez, editors 205 $a1st ed. 2023. 210 1$aCham, Switzerland :$cSpringer Nature Switzerland AG,$d[2023] 210 4$d©2023 215 $a1 online resource (314 pages) 225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254 311 08$aPrint version: Martínez-López, Francisco J. Advances in Digital Marketing and ECommerce Cham : Springer,c2023 9783031318351 320 $aIncludes bibliographical references and index. 327 $aLess for More: Does Consumers' Proneness to Join More Online Brand Communities Negatively Impact Consumers? Sharing Ability? -- Who buys when and where? How channel design and consumer attributes influence customer journey outcomes -- Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer Ratings -- Recommendation by Multiscale Semantic-Visual Analysis of User Reviews and Product Images -- Deepening Branding Opportunities in VR-based Metaverses. A Qualitative Study -- An Exploratory Study of Audiobook Discount Pricing -- Assessing streamer attributes: Role of trust in purchase intention for live e-commerce -- Advertising Value of Podcast Advertising -- They Don?t Do What They Say ? The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products -- How the quick commerce business model delivers convenience in online grocery retailing -- Influencer Marketing Strategies In Foreign marketplaces -- Analysis of the possibilities of implementing Bitcoin and other cryptocurrency payments at the university -- How digital channels enhance firm internationalization: An explorative study on space tech startups -- A Multiple-Case Study on the Role of CRM and Big Data in the Automotive Industry -- Antecedents And Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research -- How Technology Helps Farmers to Cater to Consumers ? Channel Formats and Consumer Motives -- The influence of digital storytelling using the Hero?s Customer Journey communication technique on customer acquisition and retention -- The Development of Online Shopping and Find-ing Information about Products in the Visegrad Four Countries -- How Facebook's brand personality affects brand commitment and preference: The mediating role of self-image congruence -- Exploring Colombian Digital Buyers of Luxury Jewellery: Segment Exploration (FIMIX-PLS) -- Covid-19 pandemic: The least factor affecting the Lebanese E-commerce -- On the capture and use of private conversations on mobile phones for marketing purposes: A case in the tourism sector -- The impact of influencers on consumers? purchasing decisions when shopping online -- Black Friday vs. Green Friday: A comparative sentiment analysis of Spanish social media users? perceptions -- Analyzing the Retail In-store Environment: A Review of Available Technologies -- -- Digital Marketing and E-Commerce A Bibliometric AnalysisThe influence of TikTok videos on German Gen Z consumers? attitude and purchase intention towards sustainable brands -- Louis Vuitton, Cristiano Ronaldo and Lionel Messi. The greatest marketing stunt of the century, or just hype driven vanity-metrics? -- Traditional brands vs. born-digital brands: the case of the fashion industry. . 330 $aThe Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used. 410 0$aSpringer Proceedings in Business and Economics,$x2198-7254 606 $aElectronic commerce$vCongresses 606 $aInternet marketing$vCongresses 615 0$aElectronic commerce 615 0$aInternet marketing 676 $a658.872 702 $aMarti?nez-Lo?pez$b Francisco J. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910720061603321 996 $aAdvances in Digital Marketing and eCommerce$92020934 997 $aUNINA