LEADER 01206nam 2200349 450 001 9910716094103321 005 20210429092110.0 035 $a(CKB)5470000002517160 035 $a(OCoLC)1248926137 035 $a(EXLCZ)995470000002517160 100 $a20210429d1985 ua 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aIntroduction to the law relating to registration of marriages in Nigeria /$fprepared by Charles Mwalimu 210 1$a[Washington, D.C.] :$cNear Eastern and African Law Division, Law Library, Library of Congress,$d1985. 215 $a1 online resource (1 unnumbered page) 300 $aTypescript. 300 $a"January, 1985." 320 $aIncludes bibliographical references. 606 $aMarriage records$zNigeria 615 0$aMarriage records 700 $aMwalimu$b Charles$01375711 712 02$aLibrary of Congress.$bNear Eastern and African Law Division, 801 0$bDLC 801 1$bGPO 906 $aBOOK 912 $a9910716094103321 996 $aIntroduction to the law relating to registration of marriages in Nigeria$93463191 997 $aUNINA LEADER 03375nam 2200769Ia 450 001 9910824967603321 005 20200520144314.0 010 $a9786612684067 010 $a9781119208396 010 $a1119208394 010 $a9781282684065 010 $a128268406X 010 $a9780470740873 010 $a0470740876 035 $a(CKB)2550000000012571 035 $a(EBL)516970 035 $a(OCoLC)649476979 035 $a(SSID)ssj0000414698 035 $a(PQKBManifestationID)11261864 035 $a(PQKBTitleCode)TC0000414698 035 $a(PQKBWorkID)10408281 035 $a(PQKB)11703569 035 $a(Au-PeEL)EBL516970 035 $a(CaPaEBR)ebr10381057 035 $a(CaONFJC)MIL268406 035 $a(OCoLC)926045048 035 $a(OCoLC)ocn926045048 035 $a(CaSebORM)9780470512401 035 $a(MiAaPQ)EBC516970 035 $a(Perlego)2756019 035 $a(EXLCZ)992550000000012571 100 $a20080911d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aConnective branding $ebuilding brand equity in a demanding world /$fClaudia Fisher-Buttinger and Christine Vallaster 205 $a1st edition 210 $aHoboken, NJ $cWiley$dc2008 215 $a1 online resource (382 p.) 300 $aDescription based upon print version of record. 311 08$a9780470512401 311 08$a0470512407 320 $aIncludes bibliographical references and index. 327 $aCONNECTIVE BRANDING; CONTENTS; PROLOGUE; INTRODUCTION; PART I: SETTING THE STAGE; CHAPTER 1: MARKET FORCES; CHAPTER 2: EMERGING STRATEGIES TO ADDRESS MARKET FORCES; PAR II: A FRAMEWORK FOR COPING; CHAPTER 3: BRAND FRAMEWORK FOR BUILDING CONNECTIVE BRANDS; PART III: CRITICAL SUCCESS FACTORS FOR MAKING IT HAPPEN; CHAPTER 4: PRACTICAL APPLICATIONS - STAKEHOLDER ENGAGEMENT; CHAPTER 5: PRACTICAL APPLICATIONS - THE PROCESS OF ALIGNMENT; EPILOGUE - THE LAW OF THE SEVENTH GENERATION ?; INDEX 330 $aThis book bridges the gap between strengthening the 'employee brand' and the building 'external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity account - either positive or negative. Examples of interactions include: the product itself, the purchasing process, the consumption experience, the 'face' of the organization, the call center, media etc. The real issue for the company is how to tran 517 3 $aBuilding brand equity in a demanding world 606 $aBrand name products$xManagement 606 $aBrand name products$xValuation$xManagement 606 $aBranding (Marketing) 606 $aCorporate image 615 0$aBrand name products$xManagement. 615 0$aBrand name products$xValuation$xManagement. 615 0$aBranding (Marketing) 615 0$aCorporate image. 676 $a658.8/27 686 $a85.40$2bcl 700 $aFisher-Buttinger$b Claudia$01678779 701 $aVallaster$b Christine$f1971-$01636197 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910824967603321 996 $aConnective branding$94046624 997 $aUNINA