LEADER 03698nam 2200625 a 450 001 996426337903316 005 20200520144314.0 010 $a0-12-415792-0 035 $a(CKB)2660000000011067 035 $a(EBL)1204543 035 $a(OCoLC)846492855 035 $a(SSID)ssj0000887807 035 $a(PQKBManifestationID)11550527 035 $a(PQKBTitleCode)TC0000887807 035 $a(PQKBWorkID)10841659 035 $a(PQKB)10023267 035 $a(MiAaPQ)EBC1204543 035 $a(CaSebORM)9780124157811 035 $a(PPN)176626476 035 $a(Au-PeEL)EBL1204543 035 $a(CaPaEBR)ebr10713307 035 $a(CaONFJC)MIL493464 035 $a(EXLCZ)992660000000011067 100 $a20130605d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMeasuring the user experience$b[electronic resource]$ecollecting, analyzing, and presenting usability metrics /$fWilliam Albert, Thomas Tullis 205 $a2nd ed. 210 $aAmsterdam, Netherlands $cElsevier$dc2013 215 $a1 online resource 300 $aDescription based upon print version of record. 311 $a1-299-62214-3 311 $a0-12-415781-5 320 $aIncludes bibliographical references and index. 330 $aMeasuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience 606 $aUser interfaces (Computer systems) 606 $aUser interfaces (Computer systems)$xMeasurement 606 $aMeasurement 606 $aTechnology assessment 608 $aElectronic books. 615 0$aUser interfaces (Computer systems) 615 0$aUser interfaces (Computer systems)$xMeasurement. 615 0$aMeasurement. 615 0$aTechnology assessment. 676 $a005.4/37 700 $aTullis$b Tom$g(Thomas)$0906418 701 $aAlbert$b Bill$g(William)$0508961 801 0$bMiAaPQ 906 $aBOOK 912 $a996426337903316 996 $aMeasuring the user experience$92027025 997 $aUNISA LEADER 00695nam a2200217 i 4500 001 991004318632907536 005 20240423141038.0 008 240416s1956 be r 000 f fre d 040 $aBibl. 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