LEADER 00865nam0-2200301 --450 001 9910510807303321 005 20211213144604.0 010 $a9781107079236 010 $a9781107437432$bpbk 100 $a20211213d2019----kmuy0itay5050 ba 101 $aeng$agrc 102 $aGB 105 $a 001yy 200 1 $aAnabasis. Book 3.$fXenophon$g[edited by] Luuk Huitink, Tim Rood 210 $aCambridge$cCambridge University Press$d2019 215 $aXVI, 219 p.$d22 cm. 225 1 $aCambridge Greek and Latin classics 500 10$aAnabasis$917569 700 0$aXenophon$075253 702 1$aHuitink,$bLuuk 702 1$aRood,$bTim 801 0$aIT$bUNINA$gREICAT$2UNIMARC 901 $aBK 912 $a9910510807303321 952 $aP2B 600 CAMB. 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Some fields updated by batch processes. 320 $aIncludes bibliographical references. 606 $aAir conditioning$xComputer programs 606 $aHeating$xComputer programs 606 $aChauffage$xProgrammes d'ordinateur 606 $aClimatisation$xProgrammes d'ordinateur 606 $aNBSLD (Programme d'ordinateur) 606 $aAir conditioning$xComputer programs$2fast 606 $aHeating$xComputer programs$2fast 615 0$aAir conditioning$xComputer programs. 615 0$aHeating$xComputer programs. 615 6$aChauffage$xProgrammes d'ordinateur. 615 6$aClimatisation$xProgrammes d'ordinateur. 615 6$aNBSLD (Programme d'ordinateur) 615 7$aAir conditioning$xComputer programs. 615 7$aHeating$xComputer programs. 676 $a690/.021 s 676 $a697/.0028/5425 686 $a56.54$2bcl 700 $aKusuda$b Tamami$01112476 712 02$aUnited States.$bNational Bureau of Standards. 801 0$bOCLCE 801 1$bOCLCE 801 2$bOCLCQ 801 2$bOCLCO 801 2$bOCLCF 801 2$bOCLCQ 906 $aBOOK 912 $a9910712929103321 996 $aNBSLD, the computer program for heating and cooling loads in buildings$93443208 997 $aUNINA LEADER 03408nam 22006495 450 001 9910349354603321 005 20230811000858.0 010 $a3-658-24878-5 024 7 $a10.1007/978-3-658-24878-9 035 $a(CKB)4100000009445208 035 $a(DE-He213)978-3-658-24878-9 035 $a(MiAaPQ)EBC5917304 035 $a(EXLCZ)994100000009445208 100 $a20191005d2019 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in Advertising Research X $eMultiple Touchpoints in Brand Communication /$fedited by Enrique Bigne, Sara Rosengren 205 $a1st ed. 2019. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2019. 215 $a1 online resource (XI, 240 p. 34 illus.) 225 1 $aEuropean Advertising Academy,$x2626-0336 311 $a3-658-24877-7 320 $aIncludes bibliographical references. 327 $aDigital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. 330 $aThis book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world. Contents Digital Communications and Multiple Touchpoints Creativity in Advertising Consumer Responses to Multiple Communications Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Enrique Bigne is Professor of Marketing at the University of Valencia, Spain. Sara Rosengren is Professor of Marketing and Retailing at the Stockholm School of Economics, Sweden. 410 0$aEuropean Advertising Academy,$x2626-0336 606 $aEconomics$xPsychological aspects 606 $aConsumer behavior 606 $aBranding (Marketing) 606 $aTelemarketing 606 $aInternet marketing 606 $aEconomic Psychology 606 $aConsumer Behavior 606 $aBranding 606 $aDigital Marketing 615 0$aEconomics$xPsychological aspects. 615 0$aConsumer behavior. 615 0$aBranding (Marketing) 615 0$aTelemarketing. 615 0$aInternet marketing. 615 14$aEconomic Psychology. 615 24$aConsumer Behavior . 615 24$aBranding. 615 24$aDigital Marketing. 676 $a158 702 $aBigne$b Enrique$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aRosengren$b Sara$4edt$4http://id.loc.gov/vocabulary/relators/edt 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910349354603321 996 $aAdvances in Advertising Research X$92456085 997 $aUNINA