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200 10$a1991 Directory of accredited laboratories /$fNancy M. Trahey, Vanda R. White, Jeffrey Horlick
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200 10$aRailway Photographic Advertising in Britain, 1900-1939 /$fby Alexander Medcalf
205   $a1st ed. 2018.
210  1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2018.
215   $a1 online resource (xi, 236 pages) $cillustrations
225 1 $aPalgrave Studies in the History of the Media,$x2634-6583
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327   $a1. Introduction -- 2. Railway Advertising: Theory and Practice 1900-1939 -- 3. In the Country -- 4. By the Seaside -- 5. Around Town -- 6. On the Train -- 7. Conclusion -- Index.
330   $aThis book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
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