LEADER 02314oam 22005892 450 001 9910708679303321 005 20220222091851.0 035 $a(CKB)5470000002470433 035 $a(OCoLC)1126350773 035 $a(EXLCZ)995470000002470433 100 $a20191024d2020 ua 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cn$2rdamedia 183 $anc$2rdacarrier 200 14$aThe secret sauce for organizational success $ecommunications and leadership on the same page /$fby Tom Jurkowsky 210 1$aMaxwell Air Force Base, Alabama :$cAir University Press,$d2020. 215 $a1 online resource (xi, 148 pages) 300 $a"Published by Air University Press in July 2020"--Title page verso. 311 $a1-58566-301-8 320 $aIncludes bibliographical references (pages [139]-144) and index. 330 $a"This book provides examples of constants that communicators and their leaders should stay focused on. Those constants are: (1) responsiveness to the media; (2) providing access to the media; (3) ensuring good working relationships with the media; and (4) always maintaining one's integrity. Each chapter is dedicated to one or several examples of these concepts"--$cProvided by publisher. 517 $aSecret sauce for organizational success 606 $aCommunication$zUnited States 606 $aLeadership$zUnited States 606 $aArmed Forces and mass media$zUnited States 606 $aArmed Forces and mass media$2fast 606 $aArmed Forces$xPublic relations$2fast 606 $aCommunication$2fast 606 $aLeadership$2fast 607 $aUnited States$2fast 615 0$aCommunication 615 0$aLeadership 615 0$aArmed Forces and mass media 615 7$aArmed Forces and mass media. 615 7$aArmed Forces$xPublic relations. 615 7$aCommunication. 615 7$aLeadership. 676 $a659.2/935900973 700 $aJurkowsky$b Tom$f1947-$01370418 712 02$aAir University (U.S.).$bPress, 801 0$bDLC 801 1$bDLC 801 2$bOCLCO 801 2$bOCLCF 801 2$bOCLCQ 801 2$bGPO 906 $aBOOK 912 $a9910708679303321 996 $aThe secret sauce for organizational success$93398788 997 $aUNINA