LEADER 02136oam 2200541 450 001 9910707706703321 005 20161130152302.0 035 $a(CKB)5470000002467486 035 $a(OCoLC)885121836 035 $a(EXLCZ)995470000002467486 100 $a20140802d1964 ua 0 101 0 $aeng 135 $aurn|||||||||| 181 $ccri$2rdacontent 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aGeologic reconnaissance of the Antelope-Ashwood area north-central Oregon, $ewith emphasis on the John Day Formation of Late Oligocene and Early Miocene age /$fby Dallas L. Peck 210 1$aWashington, D.C. :$cUnited States Department of the Interior, Geological Survey,$d1964. 210 2$aWashington, D.C. :$cGovernment Printing Office. 215 $a1 online resource (iii, 26 pages, 1 page of plate) $cillustrations, maps, charts, photographs 225 1 $aGeological Survey bulletin ;$v1161-D 225 1 $aContributions to general geology 300 $aTitle from title screen (viewed July 24, 2014). 300 $a"Prepared in cooperation with the State of Oregon, Dept. of Geology and Mineral Industries." 320 $aIncludes bibliographical references (pages 25-26). 517 $aGeologic reconnaissance of the Antelope-Ashwood area north-central Oregon, 606 $aGeology, Stratigraphic$yTertiary 606 $aGeology$zOregon$zCrook County 606 $aGeology$zOregon$zJefferson County 606 $aGeology$zOregon$zWasco County 606 $aGeology$zOregon$zWheeler County 615 0$aGeology, Stratigraphic 615 0$aGeology 615 0$aGeology 615 0$aGeology 615 0$aGeology 700 $aPeck$b Dallas L$g(Dallas Lynn),$f1929-$01391217 712 02$aGeological Survey (U.S.), 712 02$aOregon.$bDepartment of Geology and Mineral Industries, 801 0$bCOP 801 1$bCOP 801 2$bOCLCO 801 2$bGPO 906 $aBOOK 912 $a9910707706703321 996 $aGeologic reconnaissance of the Antelope-Ashwood area north-central Oregon$93465263 997 $aUNINA LEADER 03350nam 22006735 450 001 9910886082103321 005 20240831130254.0 010 $a9783031659256 010 $a3031659252 024 7 $a10.1007/978-3-031-65925-6 035 $a(CKB)34605018700041 035 $a(MiAaPQ)EBC31629248 035 $a(Au-PeEL)EBL31629248 035 $a(DE-He213)978-3-031-65925-6 035 $a(OCoLC)1455344300 035 $a(EXLCZ)9934605018700041 100 $a20240831d2024 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aFandom Analytics $eCreating and Harnessing Consumer and Cultural Passion /$fby Michael Lewis 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024. 215 $a1 online resource (268 pages) 225 1 $aBusiness Guides on the Go,$x2731-4766 311 08$a9783031659249 311 08$a3031659244 327 $aIntroduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and Entertainment Product Analysis -- Application 1: Fan Insights -- Application 2: Brand Measurement -- Application 3: Fan Lifetime Value -- Application 4: Sponsorship Valuation -- Commentary. 330 $aThe success of modern sports, entertainment, political, and other cultural categories is driven by organizations? ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom?s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics. 410 0$aBusiness Guides on the Go,$x2731-4766 606 $aMarketing research 606 $aBusiness intelligence 606 $aAudiences 606 $aService industries 606 $aSports$xEconomic aspects 606 $aMarket Research and Competitive Intelligence 606 $aFan and Audience Studies 606 $aEntertainment Industry 606 $aSports Economics 615 0$aMarketing research. 615 0$aBusiness intelligence. 615 0$aAudiences. 615 0$aService industries. 615 0$aSports$xEconomic aspects. 615 14$aMarket Research and Competitive Intelligence. 615 24$aFan and Audience Studies. 615 24$aEntertainment Industry. 615 24$aSports Economics. 676 $a658.83 700 $aLewis$b Michael$0137645 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910886082103321 996 $aFandom Analytics$94252791 997 $aUNINA