LEADER 03445nam 2200625Ia 450 001 9910450182603321 005 20200520144314.0 010 $a0-8144-0997-0 010 $a1-281-12620-9 010 $a9786611126209 010 $a0-8144-2858-4 035 $a(CKB)1000000000031426 035 $a(EBL)3001770 035 $a(SSID)ssj0000079706 035 $a(PQKBManifestationID)11208805 035 $a(PQKBTitleCode)TC0000079706 035 $a(PQKBWorkID)10076133 035 $a(PQKB)10679563 035 $a(MiAaPQ)EBC3001770 035 $a(Au-PeEL)EBL3001770 035 $a(CaPaEBR)ebr10075556 035 $a(CaONFJC)MIL112620 035 $a(OCoLC)929146489 035 $a(EXLCZ)991000000000031426 100 $a20041012d2005 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe Qualcomm equation$b[electronic resource] $ehow a fledgling Telecom company forged a new path to big profits and market dominance /$fDave Mock 210 $aNew York $cAMACOM American Management Association$d2005 215 $a1 online resource (288 p.) 300 $aDescription based upon print version of record. 311 $a0-8144-0818-4 320 $aIncludes bibliographical references and index. 327 $aEcstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond. 606 $aTelecommunication 606 $aWireless communication systems 606 $aSpread spectrum communications 606 $aCode division multiple access 608 $aElectronic books. 615 0$aTelecommunication. 615 0$aWireless communication systems. 615 0$aSpread spectrum communications. 615 0$aCode division multiple access. 676 $a338.7/62138456 700 $aMock$b Dave$0949000 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910450182603321 996 $aThe Qualcomm equation$92145102 997 $aUNINA LEADER 01830nam 2200457 a 450 001 9910699105503321 005 20230902161816.0 035 $a(CKB)5470000002400846 035 $a(OCoLC)468787360 035 $a(EXLCZ)995470000002400846 100 $a20091123d1994 ua 0 101 0 $aeng 135 $aurmn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEastside forest ecosystem health assessment$hVolume 3$iLandscape and the intermontane northwest$b[electronic resource] $ean environmental history /$fWilliam G. Robbins and Donald W. Wolf 210 1$aPortland, Or. (333 S.W. First Ave., Portland 97208-3890) :$cU.S. Dept. of Agriculture, Forest Service, Pacific Northwest Research Station,$d[1994] 215 $a1 online resource (32 pages) 225 1 $aGeneral technical report PNW ;$vGTR-319 300 $aTitle from PDF title screen (PNRS, viewed Aug. 24, 2009). 300 $a"From volume III: Assessment." 300 $a"February 1994." 320 $aIncludes bibliographical references. 410 0$aGeneral technical report PNW ;$v319. 517 $aEastside forest ecosystem health assessment 606 $aHuman ecology$zNorthwest, Pacific 606 $aHuman settlements$xEnvironmental aspects$zNorthwest, Pacific 606 $aLandscape assessment$zNorthwest, Pacific 615 0$aHuman ecology 615 0$aHuman settlements$xEnvironmental aspects 615 0$aLandscape assessment 700 $aRobbins$b William G.$f1935-$01083076 701 $aWolf$b Donald W$095589 712 02$aPacific Northwest Research Station (Portland, Or.) 801 0$bGPO 801 1$bGPO 906 $aBOOK 912 $a9910699105503321 996 $aEastside forest ecosystem health assessment$93494935 997 $aUNINA