LEADER 01462nam a2200337 i 4500 001 991001620509707536 008 060509s2003 nyua b 101 0 eng d 020 $a0195137175 (alk. paper) 020 $a0195137183 (pbk. : alk. paper) 035 $ab1340085x-39ule_inst 040 $aDip.to Fisica$beng 082 0 $a511.3$221 084 $aLC QA267.5.C45 084 $a510.34 245 00$aNew constructions in cellular automata /$ceditors, David Griffeath, Cristopher Moore 260 $aNew York :$bOxford University Press,$c2003 300 $axii, 340 p. :$bill. (some col.) ;$c25 cm 490 1 $aSanta Fe Institute studies in the sciences of complexity 500 $aProceedings of a conference, held at the Santa Fe Institute in December 1998 and sponsored by the National Science Foundation 504 $aIncludes bibliographical references and index 650 0$aCellular automata$vCongresses 700 1 $aGriffeath, David 700 1 $aMoore, Cristopher 710 2 $aNational Science Foundation (U.S.) 830 0$aProceedings volume in the Santa Fe Institute studies in the sciences of complexity 907 $a.b1340085x$b21-09-06$c09-05-06 912 $a991001620509707536 945 $aLE006 510.34/510.39 GRI$g1$i2006000157414$lle006$op$pE47.70$q-$rl$s- $t0$u0$v0$w0$x0$y.i14232820$z09-05-06 996 $aNew constructions in cellular automata$91091505 997 $aUNISALENTO 998 $ale006$b09-05-06$cm$da $e-$feng$gnyu$h0$i0 LEADER 01687oam 2200421Ia 450 001 9910697479003321 005 20080911162908.0 035 $a(CKB)5470000002388150 035 $a(OCoLC)64550838 035 $a(EXLCZ)995470000002388150 100 $a20060306d2006 ua 0 101 0 $aeng 135 $aurmn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aLithology and thickness of the Carmel Formation as related to leakage between the D and N aquifers, Black Mesa, Arizona$b[electronic resource] /$fby Margot Truini and J.P. Macy ; prepared in cooperation with the Bureau of Indian Affairs 210 1$aReston, Va. :$cU.S. Dept. of the Interior, U.S. Geological Survey,$d2006. 215 $aiii, 7 pages $cdigital, PDF file 225 1 $aScientific investigations report ;$v2005-5187 300 $aTitle from PDF title screen (viewed on Mar. 6, 2006). 300 $a"USGS Arizona Water Science Center." 320 $aIncludes bibliographical references (pages 6-7). 606 $aHydrogeology$zArizona$zBlack Mesa (Navajo County and Apache County) 615 0$aHydrogeology 700 $aTruini$b Margot$01403867 701 $aMacy$b J. P$g(Jamie P.)$01402359 712 02$aUnited States.$bBureau of Indian Affairs. 712 02$aUSGS Arizona Water Science Center. 712 02$aGeological Survey (U.S.) 801 0$bGIS 801 1$bGIS 801 2$bOCLCG 801 2$bGPO 906 $aBOOK 912 $a9910697479003321 996 $aLithology and thickness of the Carmel Formation as related to leakage between the D and N aquifers, Black Mesa, Arizona$93499540 997 $aUNINA LEADER 03766nam 2200565 a 450 001 9910787555803321 005 20230803031114.0 010 $a3-95489-506-4 035 $a(CKB)2670000000406218 035 $a(EBL)1324025 035 $a(OCoLC)854977198 035 $a(SSID)ssj0001160287 035 $a(PQKBManifestationID)11690683 035 $a(PQKBTitleCode)TC0001160287 035 $a(PQKBWorkID)11136783 035 $a(PQKB)11619014 035 $a(MiAaPQ)EBC1324025 035 $a(Au-PeEL)EBL1324025 035 $a(CaPaEBR)ebr10735059 035 $a(EXLCZ)992670000000406218 100 $a20130729d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHow collages reveal your deepest thoughts$b[electronic resource] $ea guide to consumers' minds /$fPhilipp Pachler 210 $aHamburg $cAnchor Academic Pub.$d2013 215 $a1 online resource (203 p.) 300 $a"Disseminate knowledge"--Cover. 311 $a3-95489-006-2 320 $aIncludes bibliographical references. 327 $aHow collages reveal your deepest thoughts; Table of contents; List of tables; List of figures; 1 Introduction; 1.1 Problem statement; 1.2 Aim of the book; 1.3 Outlook; 2 Accessing and retrieving brand knowledge; 2.1 Assumptions on brand knowledge representation; 2.1.1 It is all about representations; 2.1.2 Consumer memory; 2.1.3 Brand knowledge structures; 2.1.4 Consumers think visually; 2.2 Challenges in retrieving brand knowledge; 2.2.1 Overview; 2.2.2 Heuristics and biases; 2.3 Brand knowledge retrieval; 2.3.1 Qualitative research; 2.3.2 Projective techniques 327 $a2.4 Characteristics and applications of collages in marketing2.4.1 History of collages; 2.4.2 Characteristics, advantages and limitations of collages; 2.4.3 Collages applied in marketing; 3 Analyzing visually retrieved brand knowledge; 3.1 Understanding the meaning of signs: semiotics and hermeneutics; 3.1.1 Semiotics; 3.1.2 Hermeneutics; 3.2 Metaphor analysis in interpreting collages; 3.2.1 Metaphors as cognitive constructs; 3.2.2 Metaphors versus image schemata; 3.2.3 Visual metaphors as sources of brand knowledge; 3.3 Color theory in interpreting collages 327 $a3.3.1 What colors reveal about customers3.3.2 Same color, different meaning; 3.4 A communication psychological view on collages; 3.5 Structural analysis of collages; 4 Empirical study; 4.1 Data collection and sample; 4.2 Data analysis; 4.2.1 Empathy and mentalizing as justification for this work; 4.2.2 The multi-layered interpretation process; 4.2.3 Findings and results; 5 Discussion; 6 Managerial implications and future research; 7 References 330 $aA deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers' minds. Unfortunately, a substantial amount of relevant knowledge within people's minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book works with is the collage techn 606 $aConsumer behavior 606 $aBrand name products 615 0$aConsumer behavior. 615 0$aBrand name products. 676 $a658.8 676 $a658.8342 700 $aPachler$b Philipp$01516899 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787555803321 996 $aHow collages reveal your deepest thoughts$93753619 997 $aUNINA